Research On Innovation Of Ideological And Political Education In Colleges And Universities From The Perspective Of Supply-side Reform

With the rapid development of Internet technology,the daily environment wrapped by the network has become a new and universal normal life,and the network has increasingly become the main frontier of ideological confrontation.Improving the discourse power of network ideological and political education is a necessary condition to occupy the cultural position of colleges and universities.The discourse power of network ideological and political education in Colleges and universities mainly involves two aspects: one is that the ideological and political educators in Colleges and universities aim at propagating the mainstream ideology and standardize the network speech and behavior of College Students Guided by their cognition and needs;the other is that college students express their opinions on the state,social management and school affairs through the network.The report of the Nineteenth National Congress of the Communist Party of China emphasizes that we should firmly grasp the leadership of ideological work.At present,the characteristics of network information diversification and value diversification make the current ideological and political education solutions in the field of network public opinion not mature enough.College students are vulnerable to the interference of wrong network information views because of their own mental and psychological immaturity.Therefore,under the current network environment,it is urgent to study the discourse right of Ideological and political education on the network in Colleges and universities.This study first systematically explains the theoretical origin and connotation of the discourse right of network ideological and political education in Colleges and universities,and then analyses its significance from the aspects of ideology and campus network culture.Secondly,through the study of the current situation of the discourse right of network ideological and political education in Colleges and universities,it lists the problems faced by the discourse right of network ideological and political education in Colleges and universities,such as the network ideology of colleges and universities.Educators' discourse control is weakened,information content is dull,the interaction between subject and object is poor,the concept of website construction is backward,and its causes are analyzed.Finally,based on the theory of classical Marxist writers and the theory of Ideological and political education,problem-oriented,from the establishment of awareness of the position of network discourse,enhance the absorption of network discourse.In terms of attraction,enriching discourse expression and improving discourse environment,this paper puts forward the construction path of discourse power of network ideological and political education in Colleges and universities.It emphasizes that ideological and political educators in Colleges and universities should strengthen their political standpoint,enrich their discourse content,improve the quality of educational subjects,improve the network management system,renew their ideological and political education methods from various perspectives,and strive to firmly grasp the initiative of discourse of Ideological and political education in Colleges and universities on the network.