A Comparative Research On The Competitiveness Promotion And Marketization Development Of Sports Industry Between Fujian And Taiwan Provinces

Industrial development is the important foundation of regional development, the sportsindustry has become a new growth point of regional economic. Now, the sports industry inFujian is in its initial stage with rapid development, and appears imbalance statements amongregions. The sports leisure industry in Taiwan is in transition of fast expanding currently,escaping from traditional development thought which has regarded sports as the way to improvehealth and life quality and one of main axis to develop national economy, but the solutions todevelopment bottleneck are still going west bravely, competing Chinese market at full tilt, theeconomy firstly drives the politics secondly for the path toward peaceful development. Fujianpossesses systematic advantages, resources, overseas Chinese and Taiwan, business scope whileTaiwan owns management advantage, technological superiority, innovative and capitaladvantage. Both Fujian and Taiwan belong to the typical sea-island economy. Also, ECFA hasbeen debated through conferences. These suggest that the sports industry has complementarycharacteristics which creates cultural and technical environment for the competitivenesspromotion and marketization development of industry between Fujian and Taiwan provinces.In response to the purpose, based on some relevant theories from industry competitivenessand marketization theory, macroeconomic and microeconomic policy in transition, locationtheory and economic growth, ecological industry and sustainable development theory, the paperdraws the following conclusions by some methods of qualitative and quantitative analysis,historical and comparative analysis, interviews etc.1) The competitiveness promotion of sports industry is beneficial to the combination ofproduction and profit, the marketization development of sports sends product quality, innovationand competitiveness down new paths. As a modern service industry, the features of sportsindustry competitiveness embody as follows: quality, quantity, structure, as well as rate. Toobtain the different competitive advantage is a new booster of spiral rations between industrycompetiveness and marketization.2) Fujian and Taiwan sports industry competitiveness is a complex environment composedof four elements:(1) geography location;(2) resources endowment;(3) technological innovation;(4) institutional innovation. These elements are influencing each other.3) The professional sports market system and mechanism of Fujian are not fully developed and still under construction. Sometimes the planning system works. Administrative monopoly inthe field of professional sports basically can use administrative means intervene the economiclife in the era of planned economy and still has obvious characteristics of institutional transition.4) It clarifies how to select unbalanced coordinative development of Fujian and Taiwansports industry and to construct and operate the industry ecosystem by comparison and analysisof three development models: sunan model, zhujiang model, jinjiang model.5) Under the ECFA, analysis of the survey about competitive and motivated effect of Fujianand Taiwan sports industry shows that the competitiveness promotion and mercerizationdevelopment of sports industry is beneficial to the affinity of Taiwan compatriots, the sense ofChinese identity, and the cross-strait public welfare.6) The paper presents strategies and suggestions for expanding sports industrial cooperationbetween Fujian and Taiwan.