Research On The Mainstream Ideology Education Of College Students Based On The New Media Environment

The mainstream ideology of a country guides and influences the development process of the whole society and shapes people's thoughts and spirits.As a product of globalization and informatization,new media has developed rapidly in today's world.It has broken the traditional media model and further accelerated the intertwining of cultures and ideas among countries around the world.Therefore,although the development of China's development and the socialist modernization with Chinese characteristics continue to advance,the material living standards and the spiritual quality of the people of all ethnic groups across the country have been greatly improved.However,under the new media background,the status quo of China's ideology security is not allowed.Optimistic,this issue is particularly prominent in colleges and universities.This article starts from the perspective of new media and takes the ideology education of college students as the research topic.Based on the analysis of the concepts related to the ideological education of college students,based on the profound analysis of the ideological education theory at home and abroad,questionnaires and individual interviews are used to conduct a comprehensive and detailed examination of the ideological education of college students.Exploring the problem of ideological education of college students today and its roots,and then from the construction of college students' ideological education team,the cultivation of college students' ideological education autonomy,the use of new media advantages in college students' ideological education,and the optimization of college students' ideological education environment The improvement strategy of college students' ideological education from the perspective of media.Seeking new ways and new ways of college students' ideological education,trying to provide reference and reference for the practice of college students' ideological education.This article is divided into five parts.The first part is the introduction,which briefly discusses the research background,research significance and research methods.The second part is the understanding and definition of the core concept.It mainly includes the definition of the connotation of new media,the comparative advantage of new media and traditional media,and the related concepts of mainstream ideological education for college students.Thethird part analyzes the influence of new media on mainstream ideology education of college students.It mainly includes positive influence,negative influence and the dilemma faced by college ideological education.The fourth part analyzes the coping strategies of college students' mainstream consciousness education under the new media environment by combining the characteristics of new media,the characteristics of college students and the characteristics of ideological and political education mode in colleges and universities.According to the analysis of the influence of new media on college students' ideological education,grasp and continue the positive influence,overcome or avoid negative influences,mainly aiming at negative influences,and propose countermeasures to further strengthen the ideological education of Chinese college students in the new media era,which will have a negative impact.The power is reduced to the minimum,in order to better strengthen the ideological education of college students to achieve strengths and avoid weaknesses.The paper holds that the new development of mainstream ideology education for micro-era students needs to combine the characteristics of information dissemination in the micro-age and the psychological,thinking,behavioral characteristics of college students and the objective laws of mainstream ideology education.Transforming the educational model,enhancing interaction;improving the ability of educational discourse,enhancing the appeal and persuasiveness of educational content;broadening the network teaching approach,building a micro-platform for online teaching,occupying the network highland with mainstream ideology;and improving the ability of the subject and object of education to“micro-participation” To create a good online education environment.