Research On The Mainstream Ideology Education Of College Students From The Perspective Of New Media

General secretary Xi Jinping delivered an important speech at the National Conference on propaganda and ideological work on August 19,2013.He clearly pointed out that ideological work is an extremely important task for the party.In his report to the 19 th national congress of the communist party of China(CPC),general secretary Xi Jinping also mentioned that we should firmly grasp the leading role in ideological work,be good at using new technologies,and constantly enhance the persuasiveness,attractiveness and appeal of ideological work.However,with the rapid development of modern information technology,the problem we have to face is that new media brings great convenience to college students' study,life and entertainment,as well as provides opportunities for the spread of some bad information,the infiltration of hostile forces' wrong ideas,and network crime activities.As a new carrier of College Students' mainstream ideological education,many functions of the new media have not been fully developed.Related workers at all levels should seize the trend of the development of new media,make good use of Internet information and new media information technology platform,enrich and innovate content and methods of the college students' mainstream ideology education,and pay attaintion to the guidance of positive public opinion and supervision and governance,constantly improve the ability of the mainstream ideological education of college students in the new era,so as to enhance the effect of the mainstream ideological education.This paper starts from the new media,ideology,mainstream ideology,the relevant concepts and characteristics of college students' mainstream ideology education,uses the relevant principles of Marxism to understand the key terms in the article,and analyzes the positive and negative effects of the new media on the mainstream ideological education of college students.,According to its negative effects,in reference to traditional ideological education countermeasures.At the same time,according to the new situation of the new media should be implemented under the countermeasures to explore,put forward the national government departments,universities and families should form a joint force to work together on the mainstream ideological education of college students.Specifically from the national government departments to play a leading and regulatory role;Colleges and universities should assume the main responsibility to optimize the new way of ideological education for college studentunder the new media.Family to strengthen the ideological education of college students in three aspects to give the corresponding countermeasures.