Research On The PyeongChang Winter Olympic Games Reports By Different Media Types In My Country

The Olympic Games is the largest comprehensive games in the world,attracting worldwide media coverage.However,different media types have different reporting methods,angles and policies for the Olympic Games.Meanwhile,different media types have their own advantages and disadvantages in the process of reporting,so the types,ages and groups of audiences they attract are also different.Beijing and zhangjiakou will jointly hold the 2022 winter Olympic Games.The news coverage of the pyeongchang winter Olympic Games in Asia will provide references for the news coverage of the Beijing winter Olympic Games.The research on the coverage of the pyeongchang winter Olympic Games is of practical value.This article USES the literature material method,content analysis,logic analysis,case analysis of different types of media reports about the events of the winter Olympics pyeongchang strengths,weaknesses analysis,found on the advantages and disadvantages of various kinds of media types for the future of the Olympic winter games especially Beijing Olympic event report gives some effective measures for reference,can increase the audience's understanding of the winter project,thus promoting winter sports,promote the national fitness.From the needs of the audience,to meet the audience more professional,more comprehensive,more detailed sports news requirements.The study found that different types of media in pyeongchang winter Olympics coverage,(1)different types of media in China for the winter Olympics coverage of different degrees of attention,the degree of attention compared with the summer Olympics there is a big gap.(2)the training of professional personnel also needs to be improved.The number of reporters for the winter Olympic Games is not enough,the survival situation of the practitioners is not optimistic,and the professional quality of the reporters is not enough.(3)the leadership level department in charge of not enough emphasis on the winter Olympics,gold medalist report too much,before the adverse impact on reported moderate easy,winter Olympics event is not balanced,reportproject planning on globalization Angle of view,reported missing information,reported the same point of view the same unbalanced,north and south have different media attention and report.For these problems,the solutions proposed in this paper are as follows:(1)enlarge the coverage pattern of the winter Olympics,implement the "globalization" strategy,expand the coverage field of the winter Olympics,and expand the recreational coverage of winter sports.(2)deepen the uniqueness of report planning,enhance the communication between journalists,pay attention to the training of professional winter Olympics reporting team,and integrate resources to meet the market demand.(3)strengthen the support of the government and the functional departments of sports,strengthen the competition and integration between media,and realize the optimization and innovation of information resources.(4)expand and subdivide audience marketization to enhance the sense of interaction and participation between the public and the media.