The Study On The Education Mode Of Integration Between Industry And Education In E-commerce Major In Secondary Vocational Schools

This thesis adopts literature study to find the breakthrough point of the research through analyzing the research status at home and abroad,to clarify the related concepts of e-commerce major in secondary vocational schools,integration between industry and education and education mode,and to determine the content of the research;adopts case studies,questionnaires and interviews to obtain objective data and information,to analyze the shortcomings of the existing mode;adopts comparative analysis method to conduct a comparative study of education mode in foreign countries,to provide guidance for the optimization strategy of the study,and to compare the education mode of the typical secondary vocational schools in Dongguan.Via doing so,this thesis hopes to find the most suitable education mode in Dongguan,and to provide reference for optimizing the education mode of integration between industry and education in e-commerce major of secondary vocational schools in Dongguan.The full thesis consists of five parts: three chapters in the main body,along with introduction and conclusion.The first part,summarizes the research background and significance of the topic,analyzes the current research situation at home and abroad,clarifies the related concepts of e-commerce and elaborates the content of Demand-Oriented Theory,Stakeholder Theory and Constructivism Theory involved in the research,so as to determine the content and methods of the research.The second chapter analyzes the data in the survey.Through investigating the graduates who have been majors in e-commerce from representative vocational schools in Dongguan and now are still working in e-commerce enterprises after graduation,and using SPSS19.0 for data analysis,this thesis analyzes the current situation of the education mode of the integration between industry and education in e-commerce majors in vocational schools in Dongguan from four aspects--government,industry enterprises,schools and students.The third chapter analyzes the conclusion of the investigation.The survey shows that there are some characteristics,like wide scope,high enthusiasm,diversification of modes and contents,in the education mode of integration between industry and education in e-commerce major in secondary vocational schools in Dongguan.At the same time,there are also inadequate propaganda and support,lack of planning guidance and overall coordination in the level the government,unclear orientation of the objectives of cultivating talents,unreasonable curriculum setting,the low quality of teaching staff,the imperfect construction of training room and the incomplete evaluation of the students in the level the schools;the lack of enthusiasm,a sense of responsibility and integration in the level of industry enterprises.The fourth chapter puts forward the optimization strategy.It is proposed that optimization should be carried out from three levels.The government should play the role of propaganda and promotion,support and impetus,planning and guidance,and overall coordination;the schools should adjust the orientation of the objectives of cultivating talents,reform from curriculum setting,teacher training,training places and evaluation to enhance the deep integration between industry and education.Industry enterprises should change their concepts,clarify their responsibilities,shoulder their responsibilities,make concerted efforts,educate people actively,and truly achieve deep integration between industry and education.In the last part,the conclusion summarizes the research results of this thesis,and puts forward the research direction of the education.