Study On The Mechanism Of The Motivation Of Women Entrepreneurs On Subjective Well-being

Subjective well-being is a three-dimensional evaluation of one's own quality of life and state of life.This study takes female entrepreneurs in Guangxi,Guangdong,Hubei,Jiangsu and Zhejiang as the research object.279 valid questionnaires were collected.Through EFA,regression analysis and other statistical methods,the theoretical model of influencing factors of subjective well-being was constructed and validated.The results are as followed:Firstly,female entrepreneurs'entrepreneurial motivation is significant positive influence subjective well-being.The three dimensions of female entrepreneurs'entrepreneurial motivation,self-actualization motivation,and job-driven motivation,wealth-seeking motivation,can significant positively affect subjective well-being.Secondly,the entrepreneurial behavior of female entrepreneurs plays a mediating role between entrepreneurial motivation and subjective well-being.Specifically,self-actualization,job-driven and wealth-seeking entrep-reneurial behaviors mediate the relationship between self-actualization,job-driven and wealth-seeking entrepreneurial motivation and subjective well-being,respectively.Thirdly,female entrepreneurs'entrepreneurial self-efficacy plays a significant positive moderating role between female self-actualization entrepreneurial motivation and self-actualization entrepreneurial behavior.