Human Capital,Social Network And Rural Family Entrepreneurship

The country has always attached great importance to innovation and entrepreneurship.With the slogan of “Public Entrepreneurship,Innovation”,local policies to encourage and support talents to innovate and innovate have been introduced continuously.The innovation and entrepreneurship support system has been continuously optimized,and the concept of innovation and entrepreneurship keeps pace with the times.The scale is constantly expanding.In fact,entrepreneurship depends not only on the external environment,but also on individual abilities and social resources.In the vast rural areas of China,entrepreneurship is more constrained.Analysis of entrepreneurial activities in rural areas is of great significance to improving the enthusiasm of rural residents for entrepreneurship and realizing rural revitalization.Therefore,the paper takes rural families as research objects,and uses literature analysis methods,quantitative analysis methods and other research methods to study the relationship between human capital,social networks and rural entrepreneurial behaviors according to the 2016 data of China Family Tracking Survey(CFPS).Firstly,based on the database,a descriptive analysis of the situation of rural household entrepreneurship in the country is carried out.Secondly,the Probit model is used to verify the impact of human capital and social network on rural entrepreneurial behavior,and regional differences and mediating effects are further tested.The study found that education level,participation in training and social networks have a positive impact on rural family entrepreneurship,but there are regional differences in this effect.The degree of education has a greater impact on rural families in the central and western regions.Participation in training for rural families in the central and eastern regions The impact is greater,and social networks have a greater impact on rural households in the eastern and western regions.Social networks play a part in mediating the influence of education and participation in training on rural family entrepreneurship.Finally,based on the research conclusions,and based on the actual situation of entrepreneurship in rural areas,the paper proposes three countermeasures: first,increase investment in education and training in rural areas;second,further improve the rural innovation and entrepreneurship support environment;third Guide and build a diverse network of social relationships.The main contribution of the thesis is to analyze the impact of human capital and social networks on rural family entrepreneurship and explain the process of entrepreneurial activities in rural areas.Furthermore,the regional differences and relationship mechanisms of human capital and social networks on rural family entrepreneurship were further examined,which made the research more in-depth.The countermeasures proposed in the thesis have certain value for improving the rural innovation and entrepreneurship environment and realizing rural revitalization.