Big Data Era Emergency Network Public Opinion Governance Mechanism Research

The arrival of the era of big data has promoted the rapid development of the Internet and accelerated the integration of traditional media and emerging media.The unprecedented speed has affected and changed the way people work,live and think.This allows the public to express their emotions,opinions and opinions more easily and quickly through the Internet after an emergency.As an important aspect of national governance,the success or failure of the public opinion governance of emergencies is directly related to the realization of the national governance strategic objectives.Emergencies Network grievances refer to the collection of opinions,attitudes,and emotions of netizens on this event after an emergency that has serious destructive power and exerts great influence on society.With the rapid development of the Internet,the Internet public sentiment of emergencies also showed a trend of rapid spread,difficulty in dynamic control,and high degree of attention to events.The theoretical basis used in this paper mainly includes the theory of silent spiral,public crisis theory and governance theory.Generally speaking,the emergency network governance mechanism consists of four parts: governance subject,governance object,governance method and governance platform.The big data thinking applied in the management of emergency network public opinion includes holistic thinking,shared thinking,and intelligent thinking.From the current point of view,China's emergency public opinion governance mechanism has achieved certain results,such as the transformation of government governance concepts,the establishment of online public opinion governance methods,the construction of public opinion governance data platform,etc.;at the same time,the government is managing emergencies.In the process of online public opinion,there are also problems such as unclear responsibilities of the main body of governance,ill-answering grievances,and lags in the release of official authoritative information.The reasons include the weak awareness of public crisis management in government departments,serious division of functions,and lack of local governments.Technical experience,etc.Looking forward to the next period of time,strengthening the emergency response of the big data era,the focus of governance is the practice innovation of the governance mechanism: First,establish and improve the network public opinion monitoring and early warning mechanism for emergencies,including establishing a big data monitoring system and creating a big data network.The second is to improve the network public opinion guidance mechanism for emergencies,including the implementation of the government "reporter system",the cultivation of "opinion leaders" and the strengthening of the construction of the official micro-platform;the third is to improve the public opinion control and response mechanism of emergencies,Including the improvement of the government information disclosure mechanism and the improvement of the emergency response network response mechanism;the fourth is to establish and improve the network accountability investigation mechanism for emergencies,including the establishment of an effect evaluation index system for public opinion response capabilities,and improve the "responsibility to the post" and " The new accountability forms such as the responsibility to the people and the implementation of the network evaluation;the fifth is to improve the network security control mechanism for emergencies,including strengthening the legal protection of online public opinion,strengthening the construction of online public opinion talents and improving the departmental cooperation of network public opinion governance ability.The main innovation of this paper is to combine the new situation of the emergent network lyrics in the new era,and introduce the big data thinking into the governance of the emergent network lyrics,and provide practical innovation for the public opinion governance mechanism of big data emergencies.A new idea.