Research On Soft Power Promotion Strategy Of Talent Indroduction In Colleges And Universities In Guangxi

The soft power of colleges and universities is the key component of their comprehensive strength.The talented person is the main body which the university education teaching work develops,is each university development key strength,is playing the huge role.With the increasingly fierce competition among colleges and universities,the competition for talents is becoming fiercer and fiercer.When the comprehensive strength of a university reaches a certain level with strong competitiveness and attraction,talents will be attracted;Similarly,high-quality talent resources will improve the comprehensive strength of a university.At present,the competition between talents in universities and colleges are mostly adopts the tangible material resources to attract talents facing universities talents competition is increasingly fierce,attracts talents introduction of talents with strong core competitiveness isthe key to the competition for talents in colleges and universities,and how to realize the core competitiveness of colleges and universities how to improve the core competitiveness of colleges and universities,to colleges and universities should become the most focused on.At present,in the process of improving the core competitiveness of talent introduction in colleges and universities,colleges and universities often pay more attention to the hard power represented by the construction of hardware facilities,and take improving the hard power of colleges and universities as the key means to attract talents.Compared with the importance of hard power,the role of soft power in the comprehensive strength of colleges and universities and the competition for talents among colleges and universities has not been attached much importance.For colleges and universities in underdeveloped areas like guangxi,due to limited local financial resources and insufficient long-term investment,their hard power cannot be compared with those in developed cities,In order to gain favorable competitive advantages in the competition for talents in colleges and universities,colleges and universities in guangxi should start from the Angle of soft power,which has been neglected,to improve soft power,enhance their competitiveness,obtain unique competitive advantages different from the hard power of colleges and universities,and attract more talents with good soft power of colleges and universities.This paper mainly uses the literature method comparative analysis method questionnaire method and the interview method.This paper discusses the connotation,structure and function of university soft power and compares the development status of four universities,According to the analysis of the causes of the existing problems in the soft power of universities in guangxi region,colleges and universities in guangxi region should take the improvement of soft power as the main means to enhance the competitiveness of colleges and universities from the aspect of soft power,so as to enhance the competitiveness of colleges and universities in introducing talents.