On The Soft Power Building Of Chinese Universities

University of soft power is the organic part of overall strength of the university , and also the core of competitiveness . It is the spirit of the University as a whole, and is intrinsic value and quality of university. Researching on China's soft power building of university will help deepen people's understanding of the soft power of University, and correct people's attitude to the importance of soft power's role in university development, clear out the present situation and default of our country's soft power construction so as to enhance the China's university soft power.At present, it is not optimistic in our building of soft power, the typical example is that China's University in hard power and soft power building on the proportion is seriously tilted; University of soft power is almost ignored; the social support for construction of soft power is also short, as well as the lack of ideas, lack of awareness, and there are not enough forces University superficial culture, which lead to losing balance between college sciences and humanities spirit, the bureaucratic system of university and so on.The paper is typically adopted by using documents means, comparative means , evidence means, through discussing the meaning of soft power, structure and functions of our university and the soft power of the building, on the base of drawing in construction of a model of soft power of the domestic Hong Kong University of Science and Technology, Harvard University, taking good use of existing conditions, at the present stage, China's soft power University need inside and outside 's cooperation, we can take the following strategies: "Remodeling University Spirit, and enhance the cohesion of the University of soft power ";"cultivating University Culture, to enhance the University of soft power appeal"; "Strengthening exchanges and cooperation to enhance the competitiveness of the university."...