Research On Wenchuan Sports Tourism Industry Development After Earthquake

Wenchuan County has high-quality tourist attractions and is a famous tourist destination in Sichuan Province.However,the "5 · 12" Wenchuan earthquake has had an extremely serious impact on the growth of its tourism industry.In the reconstruction work after the disaster,the State Council emphasized that the tourism economy is a leading industry for the development of Wenchuan.At the same time,with the growth of modern residents 'awareness of health sports and leisure,sports are increasingly favored by the people.Sports and tourism are also a tertiary industry with great potential.Together with the rich local resources of Wenchuan,they have become a new force that affects the economic development of Wenchuan.However,the internal disadvantages and external challenges of Wenchuan sports tourism industry are the main factors that limit its development.Therefore,the search for more new and stable development strategies to Wenchuan sports tourism industry after the earthquake is of great significance.The research work and development strategy of this thesis are as follows:(1)Taking the Wenchuan sports tourism industry after the earthquake as the research object,the paper summarizes the development status of Wenchuan tourism and the types of tourism resources after the earthquake and the damage to the post-earthquake tourism industry.Summarize wenchuan sports tourism resources after earthquake and survey and analysis of tourist status of wenchuan scenic spot.The research results show that wenchuan sports tourism industry developed well after earthquake.(2)Analyze the current situation of tourists in Wenchuan Sanjiang Ecological Tourist Area,Shuimo Ancient Town and Raddish Village Scenic Area after the earthquake through questionnaires and field visits.The tourists interviewed were mainly middle-aged and elderly groups;The motivation of tourists participating in sports activities is mainly to enhance physical fitness,leisure and entertainment,release pressure,challenge and explore in the participation process,and break through;Whether the traffic is convenient and safe is an important factor that affects the number of tourists;The way tourists choose sports tourism activities depends on the purpose and needs of tourists participating in sports tourism.(3)Through SWOT analysis of the current situation of Wenchuan sports tourism industry after the earthquake,its development advantages include strong support from the state policy,resources from the background of landscapes,unique cultural environment,long history of folk customs,continuous improvement of the transportation system,and good location advantages;The disadvantages of development are poor sports tourism infrastructure,difficult to promote sports tourism promotion methods and projects,single sports tourism product structure,and fragile natural ecosystem;The development opportunities are the optimized layout of Wenchuan tourism,the increase in the proportion of short-distance sports and leisure travel,and the extreme adventure sports are more favored by young guests;The challenge is to participate in the confidence of tourists,sports tourism professional complex talent quality is not high.In view of the disadvantages and challenges of Wenchuan sports tourism industry in the process of development after the earthquake,the following strategies are proposed:(1)Improve the construction of sports tourism infrastructure and improve the quality of tourism services;(2)Innovation of publicity methods and expansion of sports tourism products market;(3)Optimize the layout of the sports tourism industry and create a "sports +" complex industrial chain;(4)Protect the ecological environment and promote the development of sports tourism;(5)Establish a sense of crisis management and rebuild tourists 'confidence;(6)Pay attention to the training of sports tourism professionals and improve the quality of employees;(7)Accurate positioning and overall development of regional alliances.