Analysis Of The Influence Of Xi'an International Marathon In 2018 On Xi'an Tourism

In order to know the effects of Xi 'an international marathon to Xi 'an tourism and how to promote the development to both all,this paper combed and summarized the theory of marathon event's impact to the development of local tourism,analyzed the possible correlation between the internal,and the real impact of the tourism industry during and after the competition of Xi 'an from the specific case of Xi 'an international marathon in 2018,put forward the corresponding countermeasures and suggestions according to the existing problems which make Xi 'an tourism can create more economic benefits by this unique opportunity from international marathon.The research conclusion of this paper provides a reference for the research of sports tourism under the tourism industry,enriches the existing research field of sports tourism,and in terms of the actual influence,It also provides theoretical reference and case reference for the holding of large-scale mass activities and the development of urban tourism in various cities in China.In this paper,we first use the method of literature review,it combs and summarizes the relevant research and theory that marathon events affect the development of urban tourism.Secondly,for the 2018 Xi'an International Marathon,information and data are collected from athletes and related experts in the form of questionnaires.Investigate and understand the tourism experience of these two groups during the event and their views on Xi'an Tourism.Finally,the data obtained through this survey are statistically analyzed by means of mathematical statistics,and the positive and negative effects of the 2018 Xi'an International Marathon on Xi'an tourism are analyzed.The following conclusions were drawn:(1)In terms of the tourism economy,The 2018 Xi'an International Marathon bring a large number of tourists,to promote the development of Xi'an tourism from the demand side,It directly promotes the increase of tourism income.(2)In terms of tourism hardware facilities,In order to host the 2018 Xi'an International Marathon successfully,The government agencies,the event organizing committee and other relevant departments have also promoted the purification of the urban environment and the further improvement of the infrastructure.(3)In terms of tourism software facilities,It has further enhanced the popularity of Xi'an urban tourism.Relying on tourist hardware facilities and marathons,Xi'an tourism culture has also obtained new channels of communication from the sports community.It has opened up a new audience and market for the development of Xi'an tourism.(4)In terms of tourism structure,Marathon events provide opportunities for reform for the development of tourism in Xi'an.It provides an opportunity for the reform and adjustment of the tourism development model and the existing tourism structure,enriched and improved Xi'an and its surrounding tourism content and spatial layout.(5)According to the results of the survey,at present,there are problems in the traffic situation,the urban environment and the public security conditions in the city that causing trouble to the contestants in the competition,to a certain extent,it affects the performance of some contestants,the competition experience and the travel experience of accompanying relatives.(6)Through the collation,induction and analysis of the collected questionnaires,it is found that there are defects and shortcomings in the development of tourism in Xi'an at present,tourism resources are rich but not scientifically integrated.All kinds of large-scale activities have not been highly integrated with the development of Xi'an tourism.There are great defects in the formulation of relevant policies and norms of sports tourism.