Research On The Development Of Characteristic Sports Town

At present,our country is in a critical period of development of a well-off society,the people's demand for a better life is gradually increasing,fitness and leisure has become the preferred way of life.Under the background of this rapid development,a derivative,the characteristic sports town,has been spawned.As a bridge between urban and rural,urban fashion sports and rural traditional sports,it is also a way to improve the physical quality and happiness index.As a result,the special sports towns bear unique value and significance.The list of the first 98 sports characteristic towns announced by the State Sports Administration in August 2017 indicates that the development of special sports towns in China is in a period of standardized development.With the strong support of national policy,the growing desire of the people for leisure,the innovation of consumption upgrading,the sports towns with national characteristics are blooming everywhere.Of course,the emergence of new things will always be accompanied by certain problems,the road of development is still long,how to solve the problems encountered has become the most important.This paper takes the development of "characteristic sports town" as the research object,and Changsha Qianlong Lake international leisuresports town as the case investigation object,through the methods of literature,field investigation,questionnaire survey and field interview and so on.This paper analyzes the basic status,development process,operation mechanism of the international leisure sports town of Qianlong Lake,from general to case,case to general,analyzes and summarizes the investigation data,and analyzes the universality and uniqueness of the case.And to our country follow-up characteristic sports small town development to carry on the enlightenment and the prospect.Under the strong support of the government in the background of the policy,we should comply with the trend and respond to the call of the times.Built overThere should be continuous innovation in the process.The study found that:The main results are as follows:(1)the characteristic small town of Qianlong Lake sports is developed freely,which begins with the way of leisure resort;the various sports events on the way continue to be integrated and excavated the sports material;and then to name the characteristic sports town.Economic vitality and development,social benefits and interests,culture can be inherited and developed,the government,enterprises,people can win-win.Can realize the economic benefits and social benefits go hand in hand.And bring into play the unique charm of sports in the process of building a small town.(2)In the subsequent construction of the characteristic sports town,we should strengthen the integration of tradition and modernity,strengthen the integration of brand sentiment and sports elements,and strengthen the integration of project types and the needs of the masses.In order to promote the continuous integration and development of sports industry,the deep integration of various industries should be developed to inject the core competitiveness and vitality into the small town.(3)The development of the characteristic sports small town is not a kind of rigid implementation,it is a kind of natural development,has its inherent law,can draw lessons from the Qianlong Lake characteristic sports small town development process shows,The docking and collection of the two cultures,the development of its native sports,and constantly integrated into the city of fashion sports.Excavate the local characteristic sports,draw lessons from the city fashion sports,can take this point as the bright spot to build,achieve its should have "the characteristic small town" the continuation.