| With the development of the Internet,people’s lifestyles and entertainment pursuits have changed under the influence of the Internet.Digital entertainment methods represented by e-sports have been favored by people,which has ushered in rapid development of e-sports.E-sports has gradually taken root and grown in our country.In the context of the new urbanization,my country has produced an upsurge of building characteristic towns.In this upsurge,"e-sports town",a characteristic town with the theme of e-sports,has appeared.So what exactly is an e-sports town? What are the opportunities and challenges it faces? How is its development status? What is its industrial structure? The answers to these questions are currently blank.This article takes the construction status and operation management of Hangzhou e-sports digital entertainment town as the research object,and uses literature data method,case study method,field investigation method,SWOT analysis method,interview method and questionnaire survey method to study Hangzhou e-sports digital entertainment town.The basic situation of the entertainment town,analyzes the advantages,disadvantages,opportunities and threats of the development of Hangzhou e-sports digital entertainment town and the problems existing in the development of Hangzhou e-sports digital entertainment town,and puts forward the feasibility of Hangzhou e-sports digital entertainment town Development strategies.This article can draw the following conclusions:(1)This article believes that Hangzhou e-sports digital entertainment town emerged under the three backgrounds of times,policies,and industries.It is in line with the development trend of the times and people’s entertainment needs,as well as the relevant policies of the national characteristic town and the new normal economic policy.,A product that conforms to the development trend of the realization of the e-sports industry is a practice of e-sports for sports socialization and sports commercialization;at the same time,this article does not recommend cities blindly follow the trend to build e-sports towns,especially some second and third-tier cities.First of all,it has higher requirements for the city’s geographic location,economic development,and cultural openness;secondly,the sports characteristic town of the type of e-sports town is still in its infancy,with its characteristic construction,industrial structure,and profitability method.The development of other aspects is not perfect;finally,the joint development of the e-sports industry and characteristic towns needs further exploration and running-in.(2)This article believes that there are both opportunities and challenges for the development of Hangzhou e-sports digital entertainment town.First,the opportunities include Hangzhou’s resource advantages,the rapid development of the e-sports industry,and government policy support management;secondly,the challenges include the lack of core e-sports events and large-scale events,the complex industrial chain,the high difficulty of complete implementation,and the lack of e-sports features.The "e-sports town" is unworthy of its name,lack of innovation,obvious homogeneity,and lack of professional management talents.(3)This article believes that the feasible development countermeasures of Hangzhou esports digital entertainment town are to use the Asian Games to build brand events,cultivate professional talents,innovate business methods,promote the diversification of e-sports projects,implement e-sports characteristics,and create advantageous space projects and Characteristic e-sports industry,attach importance to social capital,broaden fund-raising channels,etc. |
