Research Of MOOC's Behavioural Intention And Behavior

The popularization of Internet makes “Internet +” turn towards traditional industries in search of new interest growth points and do help to new develop direction.And as one of the promotion in the “Internet+ Education” area,MOOC's creation gives a huge spread in the education area.MOOC puts the high quality education resources into the Internet platform,which can be easily gotten from the Internet.It not only helps education resources become convenience,but also decreases the outcome for the education resources.Some of the MOOCs are even free for the audience.The essay mainly focuses on building an application and acceptance model of MOOC.Based on UTAUT-2 model,the research takes the audience's view to find out the potential constructs,which may influence the user's behavior.The research firstly proposed seven independent variables,which may influence the user's intention.Secondly,we proposed three constructs,which may influenced the user's behavior.At last,we proposed that behavioral intention might be a metavariable between the intention and behavior.After analysis,we find out that 5 of the constructs have positive influence on the user's intention,two of the constructs directly influence the behavior and behavioral intention is the metavariable between the constructs and behavior.