| As an educational platform for users,Massive open online courses(MOOC)can promote education informatization,autonomous learning and lifelong learning effectively.As an emerging educational service model,having huge market demand of MOOC platform,more and more users through the MOOC platform to achieve autonomous learning.However,college students as the main application of MOOC platform,their using effect is not satisfactory.The paper combs the theory and model of Lewin field theory and technology acceptance,choose the UTAUT model which has higher interpretation ability on theoretical basis.And then,summarizes the domestic and foreign related research of mobile learning.According to the individual characteristics of college students,introducing the variable--entertainment demand,forming a MOOC platform using behavior of UTAUT model,and puts forward 7 research hypotheses.Draw up the questionnaire by consulting the maturity scale of related research at home and abroad.Data were collected through web and offline paper questionnaires.Descriptive statistics,reliability analysis and validity analysis were carried out by using SPSS19.0 software.The model was validated by AMOS 17 software,the model was verified by model fitting and evaluation.Whether the research hypothesis was established or not,and then the research model was revised.Finally,according to the results of empirical analysis,achieve five factors which influencing college students MOOC using behavior.It is found that the students' performance expectancy,effort expectancy,entertainment demand of intention having positive influence;facilitating conditions and intention on using of behavior have positive influence;social influence on intention is negative,entertainment demand for using behavior is not significant.Combine with the learning status of college students MOOC platform,according to these five factors respectively,providing suggestions to promote the development of College Students' MOOC learning. |
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