| Nowadays,the traditional publishing companies are facing great challenges from the revolution of Network Publishing and Mobile Internet,building and upgrading the platform of digital assets is imperative.There are two different attitudes for the digital publishing platform,one is to build their own,the other is by boat to the sea,both of them had advantages and disadvantages.This article would use the relevant tools and research methods of project management to study the feasibility of G-publishing House’s investment in D-company,and puts forward that the traditional publishing enterprises,through the way of equity investment,cooperate with private technology companies to integrate the quality resources of each other,to achieve their own digital transformation and upgrading.At the same time,through the investment project,G Publsihing House would achieve the increasing in book sales of the early teaching platform.Investing D company project plan has two stages: the first stage,the project investment period,G Publishing House through the resources of the price,physical and cash investment,the shares of D companies.The second stage,2017-2022 for the project operation period,G publishing house through the resources into and participate in the operation of the way,to help D company to achieve book sales transformation,in order to achieve the ultimate goal of both win-win situation.To this end,this article carried out an in-depth analysis of the project,through the market analysis and operation plan planning,reasonable expected book sales conversion rate and sales,and cost,internal discount rate,interest rate put forward reasonable basic assumptions,Using the data and basis to calculate the project construction period and the cash flow of the operation period,combined with the financial theory to prepare a series of financial statements.(NPV)is RMB 3.62 million,the internal rate of return is 20%,the static investment recovery period is 4.51 years,the dynamic investment is the total investment amount of RMB15.53 million,the total profit after tax is RMB 0.81 million,the net present value(NPV)The payback period is 5.1 years.Finally,through the project breakeven analysis,the project is preliminary and feasible.Then,the basic variables that influence the financial evaluation index of the investment project are selected,and the uncertainty and profitability of the project are tested by quantitative analysis method.Finally,the project risk Analysis,proposed the investment optimization program.The conclusion of this paper is as follows: The opportunity of investing in D company’s education platform is bigger than the risk,the company’s structure is healthy,the team is professional and the product design is reasonable,and the potential for rapid expansion of themarket is in the high-rise period.Book sales,resulting in direct benefits.This investment is a traditional publishing enterprise through the way of boat to the digital transformation and upgrading of the useful attempt to meet the macroeconomic policy and industry trends,suitable for investment.But in the project construction and operation process,the two sides should promptly guard against various risks,for the implementation of the project to provide effective protection.This study has a certain reference significance for investment decision-making of state-owned enterprises in investment projects,try to participate in capital market,realize joint-stock reform,industrial transformation and upgrading. |
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