Exploration On The Development Strategy Of The Mode Of "Integration Of Sports And Tourism And Health Care"

In the new era,with the improvement of living standards,the development of new urbanization,the aging population,huge medical expenditure and serious environmental pollution,China’s social demand for health is stronger than ever.In order to meet the new needs of economic and social development,the integration of sports industry,tourism industry and health industry has promoted their own industrial upgrading and enhanced industrial competitiveness.As an important trend of industrial evolution,the sports field,the tourism industry and the health industry have begun to pay attention to the integration phenomenon in their respective fields,giving birth to the mode of “integration of sports tourism and health care”。Taking Weihai Sports Leisure Town as an example,on the basis of full investigation,using the methods of documentary,investigation and research,expert interview and SWOT analysis,this paper makes a comprehensive and systematic analysis on the development of mode of “integration of sports tourism and health care”of Weihai Sports and Leisure Town,from the aspects of natural environment,economic development status,government policy guidance,etc,Summarize and sort out the opportunities,advantages,disadvantages and challenges of Weihai City in the process of building and developing sports leisure characteristic town.The results show that in the process of developing mode of “integration of sports tourism and health care”,Weihai Sports Leisure Town has the advantages of meeting the needs of social development;the support of national policies;the opportunity of vigorous development of sports tourism market;geographical advantages;superior natural resources;rich sports tourism resources;excellent sports event resources;the key support of local government.However,there are also some problems,such as the deviation of the development concept of “integration of sports tourism and health care”mode at the present stage;the propaganda means are relatively single and lack of organizational publicity;the service level is uneven and the market order is not standardized;there is also a lack of experience in the development of “integration of sports tourism and health care”mode;the conflict between tourism development and ecological protection;and the greater market competition pressure.According to the SWOT analysis method,this paper analyzes the development of“integration of sports tourism and health care” mode of Weihai Sports Leisure Town and puts forward: SO Strategy: to create international quality events and cultivate characteristic sports tourism.Relying on the existing industrial foundation and location advantages of Weihai City,it operates international and national events with heavy influence.Highlight the characteristics and cultivate new growth points of tourism economy.Relying on the regional characteristics of Weihai City,it will create sports,tourism and health care project with leading subject and distinctive characteristics;WO Strategy: the government guides the industrial development and cultivates talents of“integration of sports tourism and health care”.The government can give full play to the government functions,promote the development of Weihai Sports Tourism industry through the guidance,standardization and supervision of sports tourism industry.At the same time,it can also improve the service level of sports tourism and promote the promotion of “integration of sports tourism and health care” mode.To promote the development of“integration of sports tourism and health care” mode of sports and leisure characteristic town,compound high-quality talents with knowledge background of sports,tourism and health care;St Strategy: Strengthen publicity and promotion,continue to expand the tourism market.Weihai’s unique geographical environment and good transportation infrastructure create conditions for attracting tourists at home and abroad.For potential customers at home and abroad,precision marketing should not only attract overseas tourists,but also promote the “integration of sports tourism and health care” mode to the main tourist source areas;WT Strategy:Carry out the tourism thoughts,build the tourism brand of environmental protection.Adhere to the coordinated development of sports tourism industry and ecological protection.On the one hand,to implement the development concept of environmental protection tourism,it should develop coastal tourism resources on the premise of protecting ecological environment.On the other hand,it is necessary to receive tourists within the bearing capacity of the scenic area,promote civilized and standardized tourism,and build Weihai into a “famous city for health care”.