Research On The Training Strategy Of Tour Guide Professionals In Secondary Vocational Schools Under The Guidance Of Vocational Ability

With the vigorous development of China's economy,the living standards of our people are constantly improving.Tourism has gradually become a necessity and consumption fashion in people's daily life.The development of tourism is ushering in the era of mass tourism.The rapid development of tourism has made the demand for tourism professionals increasingly strong,especially as a guide for the tourism industry.As an important position for cultivating tour guide talents,secondary vocational schools have the situation of graduate employment.On the one hand,the tourism industry has an urgent need for tour guide talents;on the other hand,the graduates of secondary vocational guides do not meet the requirements of employers,which has led to the phenomenon that the cultivation of school talents is out of touch with the development of the tourism industry.The lack of competitiveness of secondary vocational tour guide graduates is related to the employer's “high talent consumption” and is closely related to the lack of professional ability of secondary vocational guide students.The cultivation of talents in schools is the main improvement of students' professional ability.Channels and important guarantees.Therefore,this paper will focus on the cultivation and promotion of professional ability,and conduct in-depth research on the professional ability of secondary vocational tour guide students and the training of middle-level tour guide professionals from the theoretical and empirical aspects.First of all,in order to prevent the blindness of the training of middle-level tour guide professionals,this paper uses the literature analysis method to sort out and analyze the relevant research on professional ability,tour guide professional ability and the training of middle-level tour guide professionals.The theoretical basis of the research on the training strategy of middle-level tour guide professionals under the guidance of professional ability provides theoretical support for the current situation investigation,problem analysis and suggestion strategy.Secondly,through the analysis of the typical task of the tour guide,the relevant literature of the tour guide's professional ability and the guide professional qualification certificate,the tour guide's professional ability is extracted,and the guide professional structure framework is constructed.In addition,10 employers such as Guilin City Travel Agency and scenic spots and 5 secondary vocational schools with tour guide related majors were selected for investigation and in-depth interviews.The professional skills of vocational guide students were compared from the perspective of talent demand and supply.status quo.Through investigation and analysis,it is concluded that the current professional ability of the professional tour guide students does not match the industry requirements;the students' professional ability development is uneven and the students' professional ability level is low overall.Then the reasons are analyzed from a variety of angles,including the training of talents in the vocational training of middle-level tour guides.The goal of talent training is out of the actual needs of the tour guide industry;the professional curriculum is out of touch with the market demand of tour guides;the practice and content of tour guides are unreasonable;teachers The lack of experience in the tour guide industry and the low level of school-enterprise cooperation are not high.Finally,according to the current situation investigation and analysis,this paper proposes that the goal of talent training is fundamental;optimizing the professional curriculum system is the core;strengthening professional practice teaching is the key;building a “double-skilled” faculty is the key;in-depth implementation of school-enterprise cooperation is a guarantee,etc.Targeted vocational ability-oriented training strategy for middle-level tour guide professionals.