| In the context of the mobile Internet era,the development of sports media and communities has stood at a crossroads with the enhancement of audience acceptance and the demand for high-quality content.After years of development,the “Hubu Sports” APP started as a vertical sports media integrating event reporting,online sports community,e-commerce,sports marketing and event planning.The surge in the number of users,the competition in the media of the same industry,and the expansion of the business scope have all contributed to the improvement of the content production of the Tigers Sports App in this era of content.Through the analysis of the Tigers Sports APP,its content production features include: the content production mode is based on UGC,attracting users with professional content,focusing on originality,providing high-quality information,and optimizing the production of content with precise user positioning.And get more authoritative information through cooperation with professional organizations.Different from other sports media,the content production of Tigers Sports App is user-oriented,and the characteristics of UGC as the main production mode make the content production of Tiger Puff more free and convenient,which increases the user experience and enhances user stickiness.However,the UGC model does not mean that the content production rules are disorderly.The tiger has a strict check system and is managed by the official and users to ensure the quality of content production.Different from other online media UGC,the UGC mode of Tigers Sports App has strong uniqueness.Whether it is the production or review of content,it has certain thresholds and standards.It has strict control on user production content,and it also gives The user has certain checks and rights.This UGC model promotes the order,professionalism and high quality of the production content of the Tigers Sports App.User demand has always been the starting point and the foothold of all content production of Tigers Sports App.Whether it is event reporting or post-construction,Tiger Fighting insists on user content to drive content production and enhance the content's interest,readability and acceptability..At the same time,Tiger Puff is committed to the professionalism of content.This kind of professionalism mainly comes from users,the user group is huge,and there are many types of sports involved.At the same time,with the joining of star users,the content professionalism of Tiger Puff is further strengthened..At the same time,in the development path of the Tigers Sports App,the content production needs to be continuously optimized and upgraded to ensure its sustainable development and enhance market competitiveness.Optimize and integrate the internal section of the Tigers Sports App to facilitate user selection,and strive for the right to broadcast the game to enhance the core competitiveness of the Tigers.The editorial staff and the professional news literacy of each section manager have improved the brand awareness of Tigers Sports.The expansion of content coverage,the enhancement of server carrying capacity,and the enhancement of social attributes are all aspects that can be improved and continue to be optimized for Tiger Puff.As the development leader of sports media in the era of mobile Internet,Tigers Sports APP has largely determined its overall development.The content of production standards of Tigers is increasing with the improvement of user cognitive ability and professional level.It must also be upgraded in order to gain a place in the fierce market competition.At the same time,the research on the production of Tigers Sports APP content can also be used to provide reference for the development of sports media in the whole industry. |
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