Research On The Strategy Of Network Public Opinion Governance In Fujian Colleges From The Perspective Of Media Convergence Development

Promoting the integration and development of traditional media and emerging media is a major strategic deployment made by the Party Central Committee with Comrade Xi Jinping at its core with a view to consolidating publicity,ideological and cultural positions and strengthening mainstream ideological public opinion.Inspired by the idea of media integration,many universities have also integrated new media and traditional media resources on campus,forming a campus fusion media platform with its own characteristics.The campus fusion media platform with a high degree of openness and integration features provides convenient conditions for college teachers and students to participate in online public opinion,and has also become the main position for college teachers and students to participate in online public opinion.According to statistics,China currently has the highest proportion of Internet users among young people,and has the largest number of students with the widest influence.Some discordant factors in the network not only restrict the sustainable and healthy development of colleges and universities,but also are not conducive to the establishment of young students' correct outlook on life and values.In the process of administration,colleges and universities must attach great importance to and make good use of Internet,the "double-edged sword",and do a good job in the governance of online public opinion in colleges and universities.This thesis is guided by Xi Jinping's socialism with Chinese characteristics in the new era.On the basic principles of public management,combined with the practice of the governance of online public opinion in Fujian colleges and universities,the thesis analyzes its governance status and the deep-seated causes of problems,and draws lessons from domestic colleges and foreign colleges.The advanced experience in the governance of network public opinion proposes to improve the governance of the network public opinion in Fujian colleges and universities from four aspects: the purification of the campus network public opinion environment,the optimization of the campus network public opinion governance team,the regularization of the campus network public opinion governance process,and the closeness to people in the network discourse system.