The Effect Of "Net Red Phenomenon" On The Values Of Female College Students And The Countermeasures

With the progress of Internet information technology,the coverage of 4G network,the vigorous development of mobile terminals,smart phones and self-Media platforms,as a product of the Internet era,the net red class emerged at the historic moment.In December 2015,the attention of "Net Red" surpassed "star" for the first time,and 2016 was called the first year of "Net Red".With the increasing number of College Students' Internet users,as a new network culture,Internet red has also been widely concerned by college students.They are not only concerned about the phenomenon of Internet red,but also an important part of the group of Internet red.With the development and evolution of the net-red in the network society becoming more and more complicated,and with the influence of the net-red and the increasing expansion of the net-red industry,the net-red phenomenon not only radiates more and more widely,but also has an impact on the political attitude,mode of thinking,psychological development and even the formation of the value system of college students to a certain extent.As an important part of College students,female college students have stronger mechanical memory ability,imitation ability and psychological feeling than male college students,which leads to the fact that the pluralistic values contained in the phenomenon of net red are more likely to have an impact on female college students' moral,aesthetic,consumption and professional outlook.In view of the negative impact of net-bonus phenomenon on female college students,first of all,in response to the negative impact of net-bonus phenomenon on female college students' values,this paper proposes to strengthen the education of female college students' socialist core values,moral values,aesthetic values,consumption values and vocational values.Secondly,we should dig deeply into the new carrier of Ideological and political education,combine with the traditional model education method,and set up a positive "net red" model.Finally,we should strengthen the media literacy education of female college students,create a good network environment,and effectively improve the network media literacy of female college students.This paper has 23 charts,4 tables and 78 references.