The Influence And Countermeasures Of “hallyu” On Female College Student's Values

“Hallyu” is developing in the background of modern society.It utilizes public communication to convey the Korean all kinds of culture products(including TV serie s,music,animation,clothing,etc.)to China.In China,“Hallyu” attracts many fema le college students,because of its diversity,consumption and entertainment.It affects female college student's life and study;even have huge negative impacts on their valu es.Consequently,it is necessary to study the influence and countermeasures of “Hall yu” on female college student's valuesFrom the aspect of values education theories,this paper studies and analyses the influence and countermeasures of “Hallyu”on female college student's values.First of all,based on existing research results,this paper discusses the meaning of“Hallyu”and female college student's values and illustrates the characteristics of college female student's values which were listed as following.Female college students pay more attention to subjective feeling.Their choices of values are pluralistic.Their self – awareness and value standard are weakening.Consequently,college female students are susceptible to the effects of “Hallyu”.Secondly,this paper analyzed the existing impact of “Hallyu”on female college student's values and the causes of these Problems.The positive influences of “Hallyu”are mainly manifested as following.It helps to enrich the spiritual and cultural life of female college students.It also contributes to shaping moral values that female college students pay more attention to the excellent traditional cultures,creating family values that female college students respect the old and cherish the young,developing vocational values and enhancing the values of subject conscious.The negative influences of“Hallyu”as show below.It caused the part of female college student's life values become Hedonism,aesthetic values become secularization,consumption values become worshiping foreign things and love values become surreal.The following reasons cause this phenomenon.Not only because of female students their own factors,but also affected by family,school and society.Finally,this paper aims at reduce the negative influence of“Hallyu”on female college student's values.From four aspects of creating a favorable social environment,enhancing the timeliness of female college student's values education,focusing on family education of correct guidance and improving their own quality,strategies for female college students to regard “Hallyu”correctly and erect scientific values were proposed.