A Study Of The Communication Of Xijinping’s Governance Of China Under New Media Of Universities

Xi Jinping’s Governance of China is a set of scientific theories put forward by the Communist Party of China(CPC)which based on national conditions and new international situation,and it can be taken as "Marxism" of new era.This dissertation actively explore the dissemination of Xi Jinping’s thoughts on governance of China under the new media from the perspective of communication science.The author make a systematic overview of the concept and characteristics of the new media by actively learns the theory and practice analysis of domestic and foreign scholars and combines her own studies,and the author analyzed the five-dimensional elements of this communication activity and its influencing factors by learned from Lasswell’s “5W model” as the theoretical logic and intersects with knowledge related to communication theory,psychology,and Marxism theory.Through a questionnaire survey on a number of colleges and universities to understand the current situation of party and government ideology on the Internet,then sum up the achievements and identify problems from the four dimensions of communicators,dissemination of content,communication media,and dissemination of the audience,to provide a realistic basis and improvement direction for the dissemination of activities.Finally,the article explored the feasibility improvement paths from four dimensions above,trying to solve problems and improve the effectiveness of the communication.There is theoretical value and practical guiding significance for improving the effectiveness of political theory communication of network in universities,and helping college students establish core socialist values,and it will promote CPC’s propaganda work,guide the main values of society,and improve CPC’s ideological leadership continuously.