Development Strategy Of Xi’an Guo Du UniversityTown A School

Private education is an important component of education cause in our country, for our country to cultivate qualified socialist successors made great contributions. However, private schools in some bottlenecks encountered in the process of development, how to overcome the bottleneck, in relation to the future development of private education in our country.Based on the above situation, aiming at the problems in the development of private schools, based on the classical theory of strategic management theory as the basis, to xi’an Guo Du university town A school as the research object, theory with practice, through A series of analysis, set the appropriate development strategy for the school. First, this paper uses PEST analysis of xi ’an Guo Du analyzes the external environment of A school, university city, including the xi’an Guo Du university town A school’s main competitor analysis. Secondly, the author use the SWOT analysis method, analysis the xi’an Guo Du university school A relatively optimal strategy of competitive strategy is built on A solid model based on the differentiation of target agglomeration mixed strategy. Again, through elaboration, the author further determine the school is the development strategy of the brand, the characterization. Finally, in view of the competition strategy and development strategy, the implementation of the thesis puts forward the corresponding countermeasures.