Study On The Competence Model Of The Physical Fitness Coaches In The Fitness Clubs Of Wenzhou City

China's sports industry is gradually entering a new era,and the cultivation of coaches in the fitness market has stepped into a favorable development track.With the successive promulgation of a series of national sports policies for social benefits as well as the rapid growth in the public's health and leisure demands,the sports industry has a broad development prospect,which has almost become a consensus of all people.As a result,many sports people and non-sports people have participated in sports market under this consensus.Particularly the topic of “sports plus health” is deeply concerned by people,so there are more high requirements on the sports fitness market.At this present stage,the cultivation of physical fitness coaches has presented a tendency of gear shifting.Meanwhile,Wenzhou City,as a demonstration zone for the innovation and development of the private economy on both sides of the Taiwan Straits,has its regional economic development and a unique market economy environment.In addition,the needs for quality of life are gradually increased and the demands for healthy living are continuously expanded.All of these have brought new opportunities for the development of the fitness market in Wenzhou City.Compared with the traditional fitness clubs' unified management,some high-end fitness clubs have gradually emerged.The high-end fitness clubs are under the macro-guidance of the government,and invested by social forces,enterprises,as well as individuals,etc.,representing a diversified business structure.The thesis,through making a study on the competence model of physical fitness coaches in Wenzhou fitness clubs,discusses on how to analyze and match the physical fitness coaches suitable for the club environment and positions;it also analyzes on how to select and train the physical fitness coaches fit for organizational development and meeting job requirements.The thesis will provide some references for the exploration of the long-term development of the fitness clubs in China's first-tier and second-tier cities and the team construction of physical fitness coaches.First of all,the thesis analyzed the fitness industry and the job of physical fitness coaches through the compilation of literature.Secondly,15 high-performance physical fitness coaches were interviewed,and 28 factors of competence of physical fitness coaches in fitness clubs were obtained through the refinement,analysis,and integration of the key behaviors.Thirdly,15 competence factors were gained,based on the statistical analysis on the data which were collected by means of the Delphi method to make a questionnaire pre-test and a formal questionnaire survey.ThenSPSS19.0 was used to analyze the questionnaire data around the exploratory factors,and 3 common factors were obtained(factor 1 for traits and quality,factor 2 for knowledge and skills and factor 3for competence and influences).The thesis compared and analyzed the differences between high-performance physical fitness coaches and ordinary performance ones,and hierarchically divided the 3 dimensions and 15 competencies,and consequently put forward the competency model of the physical fitness coaches in fitness clubs.Finally,the thesis discussed how to apply the physical fitness coach competency model to the development of fitness clubs,and put forward the methods of physical fitness coach recruitment,training and performance assessment.Through the study,the thesis establishes the competence model of the physical fitness coaches in fitness clubs,and carries out an analysis on the confirmatory factors of the model;on this basis,it proposes the application of the competency mode,which provides a solid theoretical foundation and a practical guidance for the recruitment,training,and performance assessment of the physical fitness coaches.