The Language Application Of "Abnormal But Reasonable"of Sports Commentary In The New Media Era

With the penetration of mobile viewing and live broadcasting platforms and the rapid development of major new media platforms,sports programs have passed the boom period of television and begun to enter the new media stage.After the battle for copyright,a few happy and a few sad,sina sports,Letv sports die out,tencent,youku and other emerging sports platform rise.The famous commentary of various sports events,following the turbulence of copyright,proves that sports events cannot be separated from excellent commentary.The progress of science and technology has brought the audience the information and the convenience of watching,and also brought the new language environment for sports commentary.New requirements are put forward for the control of the position and professional handling.Sports commentary language in sports programs involves skills,tactics,off-the-field tidbits,but also to avoid stereotyped.This requires the commentator to have a kind of "abnormal but reasonable" language construction,in the expression of originality,let the audience feel strange but not out of the game.Under this situation,the traditional sports commentary language changes quietly.Sports commentary to demand more of presence and vivid,the language of the new media era sports announcer introduce more visualized and defamiliarization words,through the objective facts divergent association,using the tide of new words,new media audiences to enjoy in the gain information at the same time get more language,"" this principle.This paper mainly analyzes the language application of "abnormal but reasonable" of sports interpretation in the new media era from the aspects of deviation,ambiguity and latent language through various examples of sports interpretation.