Research On Life Insurance Agent's Psychological Capital Promotion Strategy In H Business Area Of A Company

Positive psychology is very important for life insurance salespeople.With the increasingly fierce competition in the life insurance industry,the pressure,anxiety,burnout and turnover rate of practitioners keep rising,which seriously affects the physical and mental health of individuals and the long-term development of enterprises.A company is a life insurance sales company,it's H business area also faces the same problem.Many measures have been taken,but ineffective.How to improve mental state of life insurance salesmen,thus creating more economic benefits,is an important human resource management problem for life insurance enterprises.Psychological capital is the core of individual positive psychological quality.In order to enhance the level of salesmen's psychological capital in H business area,this study took questionnaire to 253 life insurance agents.Through investigation and analysis,it is found that there is a significant positive correlation between transactional psychological capital and task performance of life insurance agents in H business area,confidence and bravery are the most important psychological resources to improve sales performance.Although the psychological capital of life insurance agents in H business area is at a relatively high level,there are some internal structural problems,in terms of gender,age,education background and seniority,psychological capital and its dimensions of different groups have certain differences and regularity.Through oneon-one interviews with 10 life insurance agents,it is found that the psychological capital problem of life insurance agents in H business area is caused by 9 issues from three levels: individual psychology,organization support and corporation system.Through the experimental measurement of psychological capital status of 31 people,it was found that outdoor development training has no obvious effect to insurance agents' psychological capital improvement.Therefore,it is suggested that H business area organization cancel the outdoor development training,and develop psychological capital promotion strategy from 6 aspects: employee assistance plan,recruitment entrance control,comprehensive quality improvement,career development management,organizational culture construction,compensation and benefits system reformation.