Public Opinion Management In Douyin Short Video:Problems And Countermeasures

With the development and popularization of network technology,the information age has greatly changed and affected people's lifestyles.As a product of the information age,new media has gradually become the main platform for public opinion.Public opinion,as a special expression of social ideology,expresses a certain number of people's common tendencies or opinions on a problem through language expressions or written texts,which essentially reflects the interests of the class they represent.And demand.Under the new media environment,public opinions and public opinion supervision present new characteristics.These characteristics not only facilitate public opinion expression,but also bring difficulties and problems to the management of public opinion.Therefore,the formulation and implementation of public opinion management adapted to the new media environment Strategy is necessary.Therefore,this article has carried out research on the issues and countermeasures of public opinion management in the context of new media,using case analysis and inductive deduction methods,starting from the actual situation of the development of public opinion management in the new media in China,based on the use of public opinion management The theory and the methodology of related disciplines,combined with the comparative analysis of traditional media,will further explore and explore the problems and challenges that China's public opinion faces under the conditions of new media.Taking public opinion management as the starting point,based on the overall development of the new media,the status of public opinion management is analyzed from the information released by Douyin China Military Network,the public characteristics of receiving information,and public information feedback.In the management of public opinion,there are problems such as over-entertainment,single propaganda methods,rough production methods,similar dissemination of content,and low-quality feedback and interaction.The causes of the problems are analyzed in detail.Finally,from the establishment of a public opinion guidance agency and promotion The quality of employees,the role of opinion leaders,the implementation of "agenda setting" and the establishment of public opinion feedback and monitoring mechanisms.