Research On Problems And Guidance Strategy Of "Share Culture" For College Students In We Media Era

"Shai",originated from the English word "Share",means "have and use something at the same time as someone else".In essence,"Shai" is a way of self-expression,self-shaping and sharing information and emotions.With the Web3.0 Era coming,We Media APPs such as Blog,Microblog,WeChat,QQ,Quora,Tiktok,and Kwai has grown rapidly,network information could not only be received widely but also be produced and shared by college students at any time,making the "Share Culture" quickly evolve into a new form of sub-culture.In the era of We Media,"Share Culture" caters to the social phenomenon that the leisure life of college students tends to be networked.However,with the expansion and deepening of college students' knowledge contact area and the scope of ideological emancipation,vague illusions of diverse value orientations and social thoughts in the field of Chinese ideology and culture attempt to submerge,weaken and erode the scientific and revolutionary nature of socialist ideology.Therefore,the research on problems and the exploration on approaches of "Share Culture" for college students in We Media Era has become one of the time topics we must deal with.This paper takes the development of domestic Internet culture as the research background,the current situation of "Share Culture" for college students as the research object,the problems and causes of "Share Culture" as research objectives on the basis of referring to the domestic and foreign relevant research results,and trys to give a propose concerning guiding "Share Culture" to healthy development direction.Among them,the latter two are the key points in this paper.According to the above research ideas and objectives,this paper is divided into three parts:in the first part,the origin and meaning of "Share Culture" for college students in We Media Era were defined,the forms of"Share Culture" were classified basically according to the current situation to act as the basis of this paper.With the analysis and summary of typical characteristics of "Share Culture",which was found to present as idealized self-expression,symbolic youth record,mechanical communication and interaction,and concealed culture coercion.The second part studied the problems of "Share Culture" in We Media Era generated from the process of development and expansion,in which chaotic scenes in self-expression erode the ideal and belief of students,perfunctory data and symbol records destroy the ideological connotation of Chinese culture,mechanical and cold communication hinders interaction of emotion,a deluge of harmful value orientations pollute clean environment of value choice.By analyzing the causes of these problems existing in "Share Culture",it was concluded that the lack of personality education leads the life meaning of college students to be empty,the deficiency of knowledge accumulation enlarges anxiety about self-identity,the complex social environment increases educational difficulty,the rapid development of science and technology encourages behavior inertia,the characteristics of college students weaken their ability of rational choice.In the third part,faced with these negative factors in the field of ideology and network culture,and the changes of college students' life style,cognitive style and communication style under the influence of "Share Culture",we should follow the trend to lead the value construction of "Share Culture" to be more rational through some methods such as actively exploring the correct value orientation of "Share Culture" to avoid the impact of harmful social thoughts,enhancing the ability of discrimination of college students to explore the right way of self-identity,and monitoring the content of "Share Culture" more strictly to promote the social participation of college students.