Research On The Content Creation Of Early Childhood Short Videos In Living Skills

With the development of Internet and mobile technology,the competition in the short video industry is becoming increasingly fierce.As a new social language,short videos have a great influence on audience behavior.Since short video was born in the rapid development period of mobile Internet,it has natural social and entertainment properties,so that the audience can seek a moment of leisure through it during their busy work and life.Short videos should be short,concise and easy to understand,so that the audience is more willing to and quickly accept the content they spread.However,at the same time,due to the low entry threshold of short videos and the heavy commercial attributes,the quality of short video creation is increasingly serious.In recent years,various Internet platforms have actively launched children's channels and put up a large number of short videos for children.The children's market is already seen as a battleground for short videos.However,the excessive pursuit of commercial interests leads to the lack of positive content development in the short video market for children,which presents a state of extensive commercialization and entertainment.Children's short video content creation shows the polarization between educational curriculum and commodity sales.With the publication of the opinions of the state council of the CPC central committee on comprehensively strengthening labor education in primary and secondary schools in the new era on March20,2020,teachers at all levels of schools(including kindergartens)began to focus on the research and development and teaching of labor curriculum,and the living and labor ability of teenagers and children began to receive new attention.This document also provides a new direction for the positive content creation of children's short videos.It may become an important option for the content creation of children's short videos in the new era,so as to provide positive guidance for children's growth and development.According to Piaget's theory of cognitive development,children have different cognitive abilities at different stages of age,so when creating children's video content,it is necessary to treat children of different ages differently.In Piaget's theoretical system,children aged 3-6 are in the initial stage of habit formation,which is the most appropriate stage for ability cultivation.However,in China,the video content in this stage is relatively neglected and supervised,and the content creation of short videos in earlychildhood presents a serious commercialization situation in the economic market.Early childhood short videos lacking of rigorous psychological and pedagogical theoretical basis,to some extent,have a negative impact on the healthy growth of early children's psychology or physiology.Combined with the graduation work "Xiaobao comes to work",this paper will discuss the content creation of the short video on early children's living skills.Firstly,this paper defines the concepts of early childhood short videos,life skills and content creation,.Then introduces the development status of early childhood short videos and its content creation basis in foreign countries by means of case analysis.After that,taking the graduation works as an example,this paper analyzes the direction of content selection and its basis in psychology and pedagogy in the creation of short videos of early children's life skills,and puts forward some problems in the actual creation.This topic has made some attempts in the phasing and professionalization of short video content for early children,hoping to provide some ideas for early childhood short videos` producers in the future.Let the creators of early childhood short videos create short videos with professional pedagogy and psychological theories,and truly give early children benign guidance.