Study On The Cultural Communication Of Traditional Minority Ethnic Sports

Traditional minority sports culture is an important part of Chinese civilization.Nowadays,the spread of traditional ethnic sports culture is important to maintain the ethnic identity of each ethnic group and safeguard the diversity of ethnic cultural.But the development of traditional minority sports is difficult because of the prevalence of modern sports.ALICE HANCHUAN is a common ethnic traditional sports in Enshi Badong,and it's easy to play,valuable and profound。Take the Tujia ALICE HANCHUAN as an example,Considering its development from the view of cultural transmission,it's beneficial to the spread and development of ALICE HANCHUAN itself and the dissemination and development of traditional minority sports culture.By method means of materials,questionnaire,field,visiting and statistics,this paper summarized the geographical distribution,activity form,function characteristic,cultural connotation of ALICE HANCHUAN.Then diagnosed the communication current situation and problems of ALICE HANCHUAN in Badong Enshi Hubei province based on Lasswell "5W" communication theory,and pointed out the communication dilemma and countermeasures.Finally,this paper proposed on the dissemination of traditional traditional minority sports culture.This study consists of four parts:Firstly,introduced the background and significance,purpose and content,literature review,research objects and methods to provide ideas for research of this research.Secondly,present the geographical distribution,activity form,function characteristic,cultural connotation of ALICE HANCHUAN.And analyzed the fit-to-purpose between"5W" communication theory and the communication of ALICE HANCHUAN.Thirdly,discussed the subject content,media,audience and effect of communication of ALICE HANCHUAN.Explored the reason and countermeasures that communication of ALICE HANCHUAN has had faced.The last,on the basis of the conclusion,some suggestions on the dissemination of traditional minority sports culture in China are put forward.