Research On Optimization Of Study Trip Products Of Hunan Museum Based On The Demands Of Teachers And Students In Middle School

In recent year,study trip has become a popular way in education.Study trip is a new economic growth point for tourism,and a feasible way to improve qualities-oriented education for primary and secondary school students.On one side,Chinese government have issued various policies to promote study trip,but the implementation of these policies is still in the exploratory stage.On the other side,museums in China are becoming more and more consummate in various aspects,and their education function is also prominent.With the rich experience accumulated in education,study trip in museums is conducive to the practical implementation in various aspects.Hunan Museum has abundant resources for study trip.Based on its years of accumulation in museum education,Hunan Museum can be a important site for study trip.However,the development of Hunan Museum's study trip products is still in the initial trial stage.In order to promote the study trip products development,this thesis studies the optimization path of Hunan Museum study trip products from the perspective of middle school teachers and students' study trip demands.Firstly,field surveys,interviews,and questionnaires wereused to obtain first-hand information related to the research and development of Hunan Museum's study trip products.From the perspective of middle school teachers and students' study trip demands,RMP analysis theory and demand theory were used.According to the analysis of the experience information,such as the theory of experience economy,the main problems existing in the development of study trip products in Hunan Museum are that it does not develop study trip products from a "collective" perspective,ignores the "research nature" of study trip products,the "experience" of study trip products needs to be strengthened,and ignores the needs of the study trip market.Then,on the basis of understanding the demands of middle school teachers and students for study trip in Hunan Museum and the current status of study trip product development,this paper explores the optimization path of study trip products."Enriching content","enhancing atmosphere creation","clarifying the experience process","developing souvenirs",and paying attention to "writing study trip manuals" to optimize;at the same time,it proposes to carry out study trip safety and resource optimization for Hunan Museum implementation guarantee recommendations.