Research On The Strategies Of Network Public Opinion Under New Media Environment

After entering the 21 st century,with the sustainable development of science and technology,the new media,as a concept corresponding to the traditional media,has gradually moved into the vision of the people.The various media platforms that come with the new media environment have a huge impact on the political and economic life.The network public opinion has also changed with the development of new media.More and more rapid transmission speed,the wider and wider scope of influence,and the increasingly complex situation are all new situations in its new environment.In recent years,the network public opinion incidents have an impact on in succession,which has caused an impact on social stability and the people's production and life.It has become a social norm with the characteristics of the times.Therefore,to study the strategies of network public opinion under the new media environment has a certain theoretical and practical significance for government to actively respond to the network public opinion,maintain social stability,improve the government's prestige and build a mature channel for public opinion communication under the condition of grasping the characteristics of the new media.This article has seven chapters.Based on the analysis of a large number of documents,this article reviews the current research findings in this field both at home and abroad,and divides the measures taken by various countries in the actual process of dealing with network public opinion into legislative management,administrative management and industry self-regulation.Then it puts forward the some problems still exist in China's current response to the network public opinion under the new media environment,including the lack of initiative and service awareness on the concept of network public opinion,the lack of a complete and long-term response mechanism,laws and regulations and the immaturity of the new media environment..And this article further develops corresponding solutions to the issues raised,including to continue to deepen the management of network public opinion;to improve the new media environment,to make a good environment for public opinion work;and further improve the protection work in public opinion management.Finally,this article rethinks the shortcomings that still exist in this study.