The Profit Model Of Yoozoo Online Game Company And Its Financial Evaluation

In the era of the Internet economy,users are an important resource for enterprises,and users are the most valuable resource for game companies.The improvement and innovation of the existing profit model is what every modern game company must do.The development of the profit model of game companies can bring profits to companies,maintain their user loyalty,and enhance the fundamental value of game companies.Satisfying the individual needs of users is the key to exploring the path to a new profit model.Satisfying the individual needs of users can enable enterprises to maintain their own advantages in the fierce competition in the industry,and it can also broaden new directions for the future development of enterprises.The research of this article is based on the customer loyalty theory and financial analysis theory,using Yoozoo’s online game company as the case object,using literature analysis,case analysis and comparative analysis to study the profit model of Yoozoo.First of all,starting from the definition of the profit model,it studies the constituent elements of the profit model,and makes a one-to-one correspondence between the constituent elements of the profit model and the situation of the Yoozoo online game company,and explores the logical relationship between the elements of the profit model.Summarizes several major current profit models in the online game industry,and analyzes the current profit models used by Yoozoo online game company.Research on the influence of the elements of the profit model of Yoozoo on the profit model,and analyze the deficiencies of the current profit model of Yoozoo.Secondly,this article is based on the annual report data disclosed by Yoozoo online game company,using financial analysis methods,combined with non-financial data to further evaluate and analyze the profit model of Yoozoo.In financial analysis,analyze the advantages and disadvantages of Yoozoo’s current profit model from both vertical and horizontal directions.Through the above analysis,it can be concluded that the current profit model of Yoozoo’s current profit model consumes too much independent research and development of IP and randomly quotes other IPs,the advertising placement model is relatively single,the game release progress is not as expected,the changes in domestic policies have a huge impact on the profit model of Yoozoo,and novices There are many limitations such as the decline in the number of online games,and suggestions for optimization are put forward for the limitations.Through the above analysis,it can be concluded that the current profit model of Yoozoo has huge costs for independent research and development of intellectual property rights,Yoozoo arbitrarily quote others’ intellectual property rights,the advertising placement model is relatively single,the game release progress is not as expected,and the changes in domestic policies have an impact on Yoozoo’s profit model huge,the newly launched games are not well developed and other limitations.This article proposes optimization suggestions for limitations.By studying the profit model of mobile online game companies,we can have a deeper understanding of the structure and current situation of the game industry,consolidating the advantages of the existing profit model and improving the shortcomings of the existing profit model can lay the foundation for the vigorous development of the company in the future.This can pave the way for the future development of game companies and the mobile game industry.