Research On The Guidance Of College Public Opinion In The New Era

Public opinion is the skin of society,and it is vital to do a good job of the party's news public opinion work.Positive and positive public opinion is a catalyst for people's spiritual uplifting and popularization,and an accelerator for rallying people's hearts and enhancing consensus.On the contrary,negative and negative public opinion may disturb the people's ability to see and hear,and confuse their ability to distinguish between right and wrong,causing the people to use certain wrong opinions or extreme emotions in society,thereby directly or indirectly contributing to the integration of society And develop resistance.As an important position for the network public opinion ecology,colleges and universities face the frequent,frequent and sudden campus events and the identification of right and wrong college students,and it is urgent to improve the ability of university network public opinion guidance.This article is guided by the spirit of General Secretary Xi Jinping's speeches on news public opinion work and propaganda and ideological work,and on the premise of combing the basic concepts and theoretical foundations of university online public opinion guidance in the new era,with the help of real cases,the current status of university online public opinion guidance and its The reasons are analyzed.The status quo part focuses on two aspects,namely the significant results achieved and the main problems.Among them,the main problems are explained from four aspects: the network public opinion guides have improper measures to understand the public opinion guidance,the content of the network public opinion guidance is not well-controlled,and the network public opinion has been poorly constructed.There is a case where the mediator's literacy is insufficient and the guiding role is weakened,and the environment guided by online public opinion has a soft and hard environment with poor governance.Aiming at the main problems,the strategic consciousness and guidance measures of the leader,the specific check of the guidance content and the construction of the position,the literacy education and guidance role of the guided person,and the soft and hard guidance of the guidance environment are analyzed.Through the clarification of the current situation and strategies of the network public opinion guidance in colleges and universities in the new era,I hope that I can make suggestions for the network publicopinion guidance in colleges and universities,maintain the harmony and stability of the colleges and universities,and build a clear network space.