Research On The "Generation-Response" Mechanism Of Public Opinions In Network Hot Events

With the continuous deepening of reform and the continuous development of Internet technology,China has entered a period of frequent public opinion.Some incidents have spread through the Internet and caused concern in society.Netizens forward and follow posts through online communities and social platforms to form online public opinion.The public expresses opinions on social public topics,safeguards rights and interests,and maintains the normal operation of social order through the Internet.Once the Internet public opinion is not properly guided and sorted out,it will cause a social crisis.In today's society,every year,there are several social events that spread through the Internet to arouse the attention of a wide range of netizens and form hot online events.In the various stages of the occurrence and development of hot Internet events,due to the controversy of the event,the lag of the factual presentation,and the slowness of the event's progress,it will trigger a variety of Internet public opinion.Every Internet public opinion issue will point to a specific public opinion respondent.In the previous research on public opinion,public opinion was more often presented as a linear representation.It was thought that the issuer of public opinion required the responder of public opinion,and they were in a one-to-one relationship.However,in today's public events,the main body of public opinion generation is becoming more and more diversified: parties,netizens,government departments,and media in hot Internet events may all become actors in promoting the generation and evolution of public opinion.Different public opinion generating subjects play different roles in public opinion events,have different motives,and will also generate public opinion issues that point to different responding subjects.In the process of the occurrence and development of today's network hot events,how is the public opinion field constructed? How does the generation and response mechanism of public opinion move forward in the construction of public opinion field? How is the construction of a harmonious field of opinion possible? This study takes the case of “a man hitting his teacher” as an example,through a deep description of the multi-path generation and multi-response process of public opinion,in order to make a more in-depth discussion of themechanism of public opinion generation and response.The study found that,in terms of public opinion responses,the past public opinion responders were mostly the parties to the incident,with government departments being the first to bear the brunt.Nowadays,with the development of Internet technology,information transmission channels have become more diversified,and the enthusiasm of netizens to participate in hot Internet events has been increasing.Some netizens with professional knowledge play the role of professional opinion leaders in the online community.In the face of public opinion issues,netizens will also choose to use their professional knowledge to comment and follow up,respond to other netizens' questions,and play the role of an active public opinion responder.As the setter of the social agenda,the media plays an important role in guiding public opinion and responding to public opinion.Since then,the parties,the media,netizens,and government departments have responded to the multi-agent response to public opinion and formed a “free market for opinions”.Multiple generations of online public opinion are accompanied by corresponding multiple public opinion responders.In the generation and response of public opinion,the facts of hot Internet events gradually become clear,and public opinion gradually cools down,forming a good ecological environment for online public opinion.