Research On The Operation And Management Mechanism Of Hubei Sports Lottery Under The Concept Of Innovative Development

To achieve the development goals of the "Thirteenth Five-Year Plan" period,we must establish and implement the five major development concepts.Among them,innovation is the source of the development of productive forces and an important driving force required for development.As far as the lottery industry is concerned,improving and improving the operation and management mechanism of innovative sports lotteries is an important foundation for the in-depth implementation of the "innovation-driven" national development strategy and is a promotion And an important driving force and lever to support the sustained high-quality and healthy growth of our national economy.At present,Hubei Province is gradually in an important historical process of changing from a "sports province" to a "sports power province" development model.The public welfare fund raised by the Hubei Provincial Sports Lottery Management Center improves sports infrastructure and equalizes sports public services in Hubei Province ? Promote the rapid development of the sports industry and provide important financial assistance and guarantee for the healthy development of the country 's excellent athletes.Therefore,under the innovative development concept,improving the operation and management mechanism of Hubei Sports Lottery and increasing the total amount of public welfare funds are to further realize Hubei The important goal and path for the province to build a strong sports province.The catalysis of the social background(the central government determined the timetable for the reform of the classification of public institutions in 2011)and the need for standardization have made the lottery industry under the unified regulations of the country face system reform and mechanism innovation.This article takes Hubei Provincial Sports Lottery Management Center as the research object,through the market research and in-depth theoretical exploration of Hubei lottery industry,based on the detailed historical data of Hubei Sports Lottery in recent years,the application of survey methods,literature review methods and other research methods,with the help of economics ISCP conduction model,first of all,the management and regulation of China's sports lottery(I),analyze its legislation,enforcement,supervision,issuance structure and determine the five major types of products(high frequency,lotto,The regulations of the competition,traditional football and instant opening)and gameplay structure;secondly,from the perspective of the issuance and sales structure(S),the management structure of China 's lottery is under the unified management of the Ministry of Finance under the leadership of the State Council and designated under the jurisdiction of the Ministry of Civil Affairs The China Welfare Lottery Issuance Center and the China Sports Lottery Management Center under the State Sports Administration are responsible for the national lottery issuance and sales organization.The provincial and municipal lottery centers are specifically responsible for the marketing and management of the welfare lottery and sports lottery duopoly.Competition pattern;again,the relatively consistent institutional structure and the relatively rigid regulations on the lottery gameplay product set determine that competition under duopoly can only be achieved by enhancing the core competitiveness of the provincial lottery management center and integrating the core competitiveness Transformed into a competitive strategy set(C)of the provincial management center,built a new operation management mechanism of the sports lottery center with a new development concept,and the new operation management mechanism was further transformed into the development of new market segment product portfolios and different product portfolios.Opening up new forms of sales channels,applying new price and promotion mechanisms to different market segments,and other new competitive marketing behavior sets(new 4P portfolios),new competitive behaviors and thus forming a new competitive landscape;Finally,combining Hubei Province The diachronic data and marketing strategies of the transformation and development process in 2016-2018,from a comprehensive analysis of management science theory,it is concluded that the new competitive structure formed by the core competitiveness of the provincial management center to build a new operation management mechanism is to obtain sustainable competitive advantages(P)The key.In 2019,the state adjusted the issuance mechanism of the original lottery issuance institutions that placed too much emphasis on the efficiency of issuance,and further improved the social responsibility status of lottery tickets.The China Sports Lottery Management Center began the construction of responsible lottery from the responsibility of the issuer.Tasks,the paper puts forward the following suggestions for the innovation and development of sports lottery operation and management mechanism in Hubei Province under the new regulations: innovating the "lottery-centric" marketing management strategy,establishing market awareness,improving infrastructure,improving brand development strategies,and professional talents Team building and other four aspects,in order to expand the market share of Hubei Sports Lottery in the Hubei region,lay a solid economic foundation for the construction of a strong sports province,and strive to build the market influence,popularity and reputation of Hubei "Responsible Sports Lottery".The research innovation of the article is mainly reflected in the following main aspects: First,the diversification and innovation of the research content and perspective.In the past,the research on the operation management of lottery was mainly concentrated on the analysis of competitive factors.It is an analysis of the operation and management mechanism of the lottery management center and breaks the "black box" phenomenon of the past lottery management research;the second is the innovation of research methods.This study uses industrial organization and other related theories to analyze the causes of monopoly and competition in the lottery oligarchy market The analysis of the causes behind corporate performance makes this study more pertinent and persuasive;the third is the introduction of new theories of soft science.This study will introduce core competitiveness and stakeholders-related soft science research results for standard analysis.