Research On The Integrated Development Path Of Sports And Tourism In Tai'an

In 2019,the "Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of the Sports Industry" issued by the General Office of the State Council pointed out that the integrated development of sports and tourism is encouraged.Implement high-quality demonstration projects and create a number of influential sports tourism high-quality routes,events and bases.The integrated development of "sports + tourism" has become a new trend,and the complementary advantages of both parties can meet the people's growing demand for a better life to a certain extent.In 1982,Tai'an was officially listed by the State Council as one of my country's first tourist cities open to foreign tourists.The dual heritage of world culture and nature-Mount Tai is located here,and Tai'an City is world-renowned for Mount Tai.In recent years,Tai'an City has achieved certain economic results in the development of sports event tourism around Mount Tai,but there are still problems such as unbalanced and insufficient development in the process of integration of sports and tourism.Therefore,taking Tai'an City as an example to study the development path of sports and tourism integration,to promote the integrated development of sports and tourism,enhance the people's sense of happiness,sense of gain,and improve the national physical fitness to provide some practical reference opinions.This article uses the survey method,interview method,SWOT qualitative analysis method to conclude that the integrated development of sports and tourism in Tai'an City has internal advantages: rich natural integration conditions,unique historical and cultural conditions,strong growth of the tertiary industry and convenient transportation conditions.But there are also disadvantages within it: the simplification of sports and tourism integration product projects,the inability of capital and talent to leverage each other,the lack of unit linkage and market supervision,and the imbalance of urban and rural development.The integrated development of sports and tourism in Tai'an City has external ownership: strong support from national policies,increased public health awareness,and rapid development of mobile networks and other opportunities.At the same time,the outside world is also facing threats such as the impact of unconventional emergencies,fierce competition for source of tourists inside and outside the province,and insufficient public awareness.Through the questionnaire survey of experts and quantitative analysis using AHP,a judgment matrix for the integrated development of sports and tourism in Tai'an is established,and the weight value of each influencing factor is calculated.After sorting the various influencing factors and constructing a strategic quadrilateral,it is calculated that the center of gravity of the strategic quadrilateral of Tai'an City's sports and tourism integrated development strategy is located in the first quadrant.Therefore,the integrated development of sports and tourism in Tai'an City should adopt an SO strategy that combines internal advantages with external opportunities.With the help of SWOT-AHP,the development path of sports and tourism integration in Tai'an City is finally concluded as follows: 1.Combine the strong and the weak according to local conditions,and strive to create characteristic routes.2.In-depth exploration of cultural resources,innovative sports and tourism integration projects.3.Take advantage of economic development to improve the quality of integrated development.4.Build a smart tourism city to facilitate the integrated development of sports and tourism.5.Make full use of the policy to play a good game of Tai'an City.