| Extreme sports as a sport in new era, the most fashionable with positive energy isbecoming more and more popular, the events of the commercial value with people’sattention gradually upgrading. Historical and cultural city--Dujiangyan, Chengdufound there is a sports commercial value, injecting it into its development in the sportscompetitions, combined with tourism, sports tourism has opened newhorizons."Exercise Chengdu" Dujiangyan extreme sports tournament held since2010to2012held three sessions in a row, about the events market development and achievedinitial results. The in-depth analysis by means of SWOT analysis Invitational marketdevelopment on the "sports Chengdu" limit movement of Dujiangyan internal andexternal environment, find out the competition advantages and opportunities forpotential, a clear understanding of their weaknesses and challenges, and seek to furtherpromote sustainable development countermeasures of market development of the eventand the event later is very important. SWOT analysis and DevelopmentCountermeasures of the invitation to "exercise Chengdu" Dujiangyan extreme sportsmatch market development as the research object, using literature data, fieldinvestigation, expert interview, mathematical statistics, SWOT analysis and othermethods, to explore the "movement of Chengdu" Dujiangyan limit movement theoryInvitational market development, analysis "situation of market development of ChengduSports Game" Dujiangyan extreme sports invited, combined with the actual situation inDujiangyan city of Chengdu, put forward "strategy game market developmentmovement Chengdu" Dujiangyan extreme sports invited.Summarize the following conclusions:(1) the internal advantage (S): Dujiangyan city has a long history, splendid culture;Dujiangyan is rich in tourism resources; potential extreme sports consumer groups.(2)internal weaknesses (W) are: the lack of competition of brand connotation; deletion siteof large scale sports events; the domestic famous degree not high; lag managementsystem.(3) the external opportunities (0): large international market developmentexperience "movement; Chengdu" national fitness brand strategy strong deploy;Chengdu Sports industry future development planning.(4) external threats (T): securitysystem of sports law is imperfect; the professional game development, marketing talentshortage; lack of sports intermediaries; competition among various sports events.Analysis on the "SWOT motion Chengdu" Dujiangyan extreme sportsdevelopment, construct the SWOT matrix model for the game development, and willinvolve a variety of internal, external environmental factors into each other to mix,formed an important strategy games market development of a series of exclusiveextreme sports invited. The basic ideas and Countermeasures in the light of its generaltrend, is: to foster strengths and circumvent weaknesses, and put forward the following suggestions: first, with the help of competition opportunities, development of regionalcultural resources; utilization of "brand strategy" deployment, and tap the potential ofconsumer groups; with the city development strategy, increase market developmentefforts; second, highlighting the unique nature of events themselves, do a good jobmarket the orientation of the development of integration of resources, improve the event;competitiveness; third, increase brand connotation, determine a good brand image; withthe city development opportunities, the construction of professional venue, improve theevent’s popularity; summarize the experience, the development of clear thinking,improve the management system; fourth, training professional talents, the scale ofdevelopment of sports intermediary; promote sports service laws and regulations,perfect competition;... |
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