Guiyang University Sports Venues Marketization Operation SWOT Analysis And Countermeasures Research

Sports stadium facilities is the direct media for carrying out activities,and the important carrier of the social behavior which meet the needs of the sports activities due to the continuous development of the present social economy.In the aspect of the sports career,the sports competition level promote rapidly.Therefore it is extremely urgent to transport the sports reserve talents facing the formidable international opponents.While the establishment of the sports stadiums in colleges and universities benefit the transportation and training of the sports talents.In the aspect of sports industry,the sports stadium industry is also the important supportive factor for its development.Under the leading effect of the sports competition industry which exist in the form of the clubs,the sports stadiums in colleges and universities consolidate its indispensable position in sports industry of colleges and universities by integrating the advantages of resources and meeting the social needs constantly.In a word,sports stadiums in colleges and universities have many advantages,such as a large number and scale,high standard of fields,a good reputation and credit and a flexible management style,which is the direct supplement to the severe shortage of the public sports stadium facilities.Guiyang,the capital of Guizhou province,is a contrastive developed city within the backward provinces in the area of the southwest.Therefore,there is realistic basis for the sports stadiums in this city to take the way of the market-oriented operation.In order to improve the utilization efficiency of sports stadiums in colleges and universities in the spare time and increase some economic profit.It mainly focuses on the stadium equipments,sports teachers,and market-operated public physical trainings,rental of stadiums,product distribution,sports training,the development of intangible assets and so on.Meanwhile,the way of SWOT analysis is also used to structure rectangle about influence factors.Then,four development strategies,which are advantage-opportunity,advantage-threat,disadvantage-opportunity,and disadvantage-threat are obtained by arranging and comparing according to its basic rule.Eventually,we get rid of the repeated and redundant strategy factors,the result is that series of problems should be overcome in the process of marketization for sports stadiums in universities and colleges of this city.The sports stadiums in universities and colleges of Guiyang carry out market-oriented operation under the precondition of fulfilling their own responsibilities.At the same time,they should increase the management system of stadiums and executive ability,build stadiums marketzation operation mechanism,set up the market-oriented concept of stadium managers,intensify stadiums intangible asset development,and adjust the old opening strategies of stadiums,considerate the social benefits and economic benefits so that stadiums in universities and colleges can develop better.