Research On The Development Strategy Of Ice And Snow Marathon Event In Jilin Province

The 2022 Beijing winter Olympic Games will provide a favorable opportunity for the development of ice and snow sports in China.The Beijing winter Olympic Games will attract the participation of hundreds of millions of people in China.To achieve the goal of 300 million people to go on ice and snow,it is necessary to promote people to go on ice and snow sports through various special activities.It is in China's industrial growth development under the background of ice and snow,the Jilin province with the help of this province unique ice and snow resources and industry will be developing by leaps and bounds,ice and snow in Jilin province marathon sports is beneficial to the marathon sports combined with ice and snow sports,sports culture with distinctive features,and development because of ice and snow in Jilin province marathon development time is shorter,still in the initial stage of development,and some factors affecting the development of its existence.Therefore,this paper adopts the methods of literature,questionnaire,mathematical statistics,analogy and logical reasoning,and expert interview to investigate and analyze the ice and snow marathon in jilin province,and takes the development status of the ice and snow marathon in jilin province as the research object,thus drawing the following conclusions and Suggestions.The results are as follows: 1.Jilin province is one of the three major snow and ice belts in China,which provides an adequate ice and snow environment for the development of the snow and ice marathon,and receives great support from the masses,thus providing a mass foundation for the development of the snow and ice marathon in Jilin province.2.The way of publicity of the ice and snow marathon has a low degree of satisfaction.The speed of updating information in the media and website is insufficient,the amount of information is insufficient,the intensity of broadcasting of the event is insufficient,there are few sponsors,and the route setting is not appropriate and scientific enough.3.Players' understanding of policies is insufficient.In cold climate,the effect ofsupply and insulation is not good.4.Jilin province snow and ice marathon does not promote the surrounding catering,accommodation,entertainment and shopping and other characteristic projects,and lacks a systematic and scientific characteristic project industrial chain combining with the local characteristic cultural projects.