| Five years have passed since the International Olympic Committee Chairman Bach announced on July 31,2015 that Beijing,China will hold the 2022 Winter Olympics.The State Council and the State Sports General Administration have also issued corresponding documents on the development of ice and snow sports in China and the promotion of ice and snow sports.In the TV media industry,programs about ice and snow sports are constantly being launched,but the production of these programs is relatively rough,and it is not good enough in terms of ratings or impact on the audience.Where should the ice-cold sports reality show go? How to attract the audience and cultivate the audience's ice-sports viewing habits?This article explores how to innovate the content and promotion of such programs in order to achieve success by combing a series of ice-sports reality shows and combining Rogers' innovation diffusion theory,and completes the mission of promoting ice-sports and popularizing snow-sports knowledge.First of all,the article uses case analysis and comparative analysis methods to study the history of China's ice-sports reality TV shows in detail,and selects the successful case of "Big Ice Boy".The author personally interviewed the relevant personnel of the program to prove that he has drawn the opinion of.Secondly,the author uses the theory of innovation diffusion to analyze the innovative characteristics of ice-sports reality TV shows from the macro level and summarizes the evolution of the ice-sports reality TV shows.It provides several suggestions for the regularity of future production of such programs : 1 Establish an ice and snow sports brand and form an ice and snow sports culture to improve its position in the market.2 It is necessary to clarify the communication concept centered on the audience and strengthen the people's sense of experience in snow sports.3 Expand the ice and snow sports industry,give full play to the economic effects,and deeply explore the value of the winter and winter ice and snow competitions,and promote the elite development of ice and snow sports in China.4Manufacture and package ice sports stars,relying on the star effect and fan economy to use various media for frequent online and offline interactions to maintain the ice sports population viscosity.The innovation of the article is mainly reflected in the following two aspects: 1 After the author's research,China has conducted a systematic research on China's ice sports reality show and gave few suggestions on specific practical levels.2 Domestic research on the promotion of snow sports mostly starts from sports itself,and this article starts from the TV sports reality show as an entry point. |
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