A Study On Junior High School Students' Consciousness Of Green Consumption And It's Cultivating

With the continuous development of human society,a variety of ecological and environmental problems keep emerging,such as the excessive consumption of natural resources and the wanton destruction of the ecological environment,so that the development of man and nature is more and more difficult to reach a balance.In order to realize the sustainable development of human and nature,the construction of ecological civilization is gradually put on the agenda,and green consumption is a solution that people seek to maintain the harmonious development of man and nature in the construction of ecological civilization.As a healthy,fashionable and safe way of life,green consumption is not only beneficial to the protection of the ecological environment,but also beneficial to the development of human beings,so it is gradually accepted by more and more people.However,the specific situation of green consumption is not fully understood and the awareness of green consumption is generally weak.Previous literature studies paid more attention to green consumption itself or green consumption behavior,and the research objects were mainly focused on college students or social citizens.This study,in view of the research content and the shortcomings of the research objects in this field,proposed the research on green consumption awareness and cultivation path of junior high school students.The intention is to arouse people's attention to green consumption of junior high school students and provide theoretical and practical basis for the cultivation of green consumption consciousness of junior high school students.As a member of the society,junior high school students are the pillars of the country in the future,and also a special consumer group,so their consumption consciousness will silently affect the consumption concept of the society.Through literature analysis,questionnaire survey and interview,the current situation of green consumption awareness of junior high school students is understood from four aspects:green consumption knowledge,green consumption perception,green consumption emotion and green consumption behavior.According to the survey shows that juniorhigh school students of green consumption consciousness is relatively weak,mainly reflected in the green consumption overall low levels of knowledge,for green consumption overall perception is not strong,the performance of the contradiction between green consumption emotions and actual behavior,green consumption consciousness in the actual operation practice degree is low.For junior high school students,their physical and mental development is not mature enough,their consciousness is still very strong plasticity,if the formation of their outlook on life,values and world view early to cultivate their awareness of green consumption,then the green consumption behavior of junior high school students will inevitably increase.Therefore,the influence factors of green consumption awareness can be analyzed from the three aspects of green consumption atmosphere,institutional norms and moral constraints,and green consumption practice activities,and the cultivation path of green consumption awareness of junior high school students is proposed according to the above influencing factors:First,the curriculum as the main body to create a good green consumer awareness atmosphere;Second,combining with the headteacher as the center of the teacher's work to implement green consumption awareness education;Third,formulate policies and systems to promote the development of green consumption awareness;Fourth,the demonstration and education of parents' awareness of green consumption;Fifth,it advocates the positive guidance of mass media to the awareness of green consumption.