SWOT Analysis Of FuZhou Swimming Training Maketer

Fuzhou swimming training is the current advantage of sunrise industry.This article through the literature material law,scene investigation method,mathematical statistics and other research methods,selected the eight representative training institutions as sampling investigation object,in Fuzhou swimming training market of SWOT matrix and strategic analysis and discussion,to clarify the internal strength(S),internal weaknesses(W),external opportunities(O)and external threats(T),has been clear about the growth strategy(SO),WT strategy(settlement),a variety of operational strategy(ST)and the defensive strategy(WT),put forward the countermeasures and Suggestions: one is to grasp the opportunity,play advantage,expand the new era of swimming training industry;Second,deepen the reform,first try,innovation and cultivate the swimming training market;Third,the root services,strengthen supervision,promote the development of swimming training standardization;Fourth,highlight the marketing,pay close attention to promote,create swimming training quality brand.This study provides a basis and reference for further research on the education and training market in the new era of China.