Investigation And SWOT Analysis Of The Development Status Of Urumqi Volkswagen Taekwondo Club

In recent years,our country sports industry as an emerging industry has played an important role in the growth of national economy,more and more people are aware of the importance of taking part in physical exercise,tae kwon do,as a new sport,favored by the majority of teenagers,especially in the Chinese national team in international taekwondo right prize after tae kwon do movement development entered the era of rapid development.Taekwondo clubs have sprung up and developed quickly.Through the literature material method,field survey method,questionnaire survey method,interview method,mathematical statistics method,SWOT analysis and other methods of Urumqi general tae kwon do club present situation investigation of the market,operators,coaches and members of the club three objects questionnaire,obtained the sufficient data and data,mathematical statistics and logical analysis,understand the Urumqi public taekwondo club market present situation and the SWOT analysis,namely Strenths(advantages),Weaknesse(disadvantages),Opportunities(opportunity)and Threats(threat).Then put forward reasonable sggestions and countermeasures for the development of the popular taekwondo club in Urumqi.In Urumqi,hundreds of mass taekwondo club random 27 public taekwondo club field visit investigation,and a random sample of 27 clubs,27 operators of coaches,540 club members by questionnaire and interview survey,the results showed: Urumqi general tae kwon do club for more independent,more for small and medium-sized clubs,venue and training environment is poorer,complete infrastructure,venue facilities is not enough perfect,safety facilities and security measures not enough comprehensive,tae kwon do club related qualification and procedure is not complete,club management time is generally shorter,course content is rich,scheduling,and there is no clear standards and qualification examination standard,such as collect fees in disorder phenomenon,market chaos.Club coaches is relatively young,lack of highly educated talents,unreasonable gender structure,teaching time is short,lack of experience,paragraph a generally low,won a number of sports level coaches,to participate in continuing education situation is not ideal,part-time coaches,coaches qualification is not complete,there is no card mount guard.Members of the club are mainly teenagers,and participating in taekwondo practice is mainly aimed at fitness prevention and excellent performance.Club coaches part with taekwondo referee level,and fewer but with level,with level referee generally low grade,sanctions limited experience,sanctions game level is low,in the situation of the study is bad,there are longer duration and even do not participate in further education.Urumqi general tae kwon do club market development space and potential is bigger,the national government of the sports industry and the national fitness related support and encouragement,but the development of Urumqi tae kwon do club still exist great threats and challenges.