Research On Current Situation And Countermeasure Of Skiing In Sichuan Province Based On Swot Analysis

With the successful bid for the Beijing Winter Olympics in2022,skiing events have gradually received widespread attention from the society.Not only can skiing bring both physical and mental enjoyment,but it also meets the needs of people in the new era.Skiing has a stable customer base,which can stimulate the development of the surrounding economy and promote the increase of national consumption.The hosting of the Beijing Winter Olympics is undoubtedly a huge development opportunity for Sichuan skiing.This article investigates the development of skiing in Sichuan Province,hoping to find out the factors that restrict the rapid development of skiing in Sichuan Province,and hope to provide a theoretical basis for responding to the country 's Arctic South Expansion and Eastward Expansion policy.Secondly,I hope to expand the publicity effect of skiing in Sichuan and provide useful reference for the good and fast development of sports such as skiing.This paper uses literature method,field survey method,questionnaire survey method,interview survey method,SWOT analysis method and other methods for research.In-depth study of the problems encountered in the development of skiing in Sichuan Province,investigation and research on the basic situation of the masses in Sichuan Province,the basic situation of coaches in ski resorts,and the reasons affecting the participation of masses in skiing in Sichuan Province The advantages and disadvantages of the province's skiing projects,as well as the opportunities and difficulties it faces.Research indicates:1.The internal advantages of developing ski sports in Sichuan province are: Sichuan's current economic base is relatively strong,Sichuan has great potential for ski sports development,a comprehensivefitness plan is compatible with the motivation of the mass participation in ski sports,and the household income of people who participate in ski sports is relatively high.The masses expressed their love for skiing.2.The internal disadvantages of the development of skiing in Sichuan Province are the disadvantages of transportation and venue management,the weak mass skiing foundation,and the shortage of professional skiing coaches.3.The external opportunities for the development of skiing in Sichuan Province are: policy support for the development of snow and ice sports,the opportunity for development of Sichuan skiing sports,and the rapid development of the sports industry in Sichuan Province.4.The external threats to the development of skiing in Sichuan Province are: the threats from the development of skiing in other provinces in China,the threats of other skiing powers abroad,the problem of shorter snow seasons in Sichuan,the problem of the low conversion rate of skiing population in Sichuan,The threat posed by the diversification of mass sports demand.Based on the analysis results,a development strategy is proposed for the development of skiing in Sichuan Province:1.Enlarge the site facilities.Relevant institutions in Sichuan Province should strengthen the introduction of capital for social forces and strengthen the infrastructure construction of skiing.2.Pay attention to the promotion effect of events.The holding of major events can not only promote the economic development of various provinces,cities and regions,help people improve their physical exercise capabilities,promote the improvement of economic benefits in the scenic area,expand the influence of publicity,and obtain a more adequate capital reserve.3.Train professional coaches and expand the professional talent team.The Sichuan Provincial Government and related agencies should accelerate the construction of a high-level talent team,and actively cooperate with social organizations to jointly cultivate outstanding skiing talents and provide talent support for the development of the skiing cause.4.Strengthen cooperation and exchanges between domestic and foreignregions.At present,there are some regions in China and abroad that are relatively strong in developing skiing.Sichuan Province should strengthen cooperation and exchanges in these advantageous regions to achieve win-win cooperation and promote the rapid development of skiing in the province.5.Expand the consumer market and increase the conversion rate of ski population.We can reduce the threshold of consumption,increase publicity,benefit the people,cultivate the skiing consumer market in Sichuan,increase the number of skiers participating again,and increase the conversion rate of skiers.