Research On The Development Situation And Promotion Strategy Of Martial Arts Competitions For College Students In Yunnan Province

Yunnan province university students' martial arts competitions has two types,include Sanda and routines.Since the first Sanda championship for college students in Yunnan province was held in December 2017,three Sanda tournaments,two Tai chi tournaments and two student routine events(university group)had been held successively,but the overall participation rate of the competitions is relatively low.Through the research on the development situation and promotion strategy of Martial arts competitions for college students in Yunnan province,more college students can be attracted to participate in the martial arts events.The purpose of this study is to answer following questions :(1)What is the status of promotion of college students' martial arts events in Yunnan province?(2)Are there differences between Sanda events and routine events?(3)What are favorable factors for promotion of college martial arts events in Yunnan province?(4)What is the dilemma of promoting college students' martial arts events in Yunnan province?This research mainly adopts literature material method,field survey method,mathematical statistics and other research method,and adopts questionnaire survey of college students in Yunnan province,the third Sanda championship and the second college students in Yunnan province Tai chi,machinery championships 197 athletes,23 coaches.This paper is based on Harold Lasswell,5 w theory and get the following conclusions:(1)The average university student martial arts in Yunnan province has113 athletes in each competition,and the number 0f participants in the competition is basically stable.But the overall participation rate is low,and the promotion of the competition needs to be further strengthened.(2)In the early stage of promotion the Sanda and routine events did not show obvious differences.The promotion team was required to further improve the characteristics of different types of events.(3)The authoritative and professional promotion group of the university students' martial arts competition in Yunnan province,the competition items with moderate difficulty and complete setting,the audience group with good motivation to participate in the competition,and the audience group's high recognition of the competition areconducive to the further promotion of the competition.(4)The predicament of event promotion mainly includes the following aspects: The predicament of event promotion is lack of teamwork,promotion content,promotion methods and other aspects need to be improved,event coverage is not wide,martial arts teacher is not enough,the event does not have an evaluation feedback mechanism.Aiming at the problems in event promotion,researchers proposed the following countermeasures: improve promotion department,establish an event team,and make a plan for event;construct a competition system and enhance the impact of the event;do a good job in event promotion and martial arts training;strengthen the audience 's theoretical and practical learning,and develop the correct view of martial arts;establish competition evaluation feedback mechanism,and do a good work of the competition,etc.These countermeasures have certain significance for the promotion of the depth and breadth of the competition.