Problems And Countermeasures Of The Management Of Public Sports Venues In Changshacity

Public sports venues not only provide a single function of physical exercise,but also the extent of its development reflects the development level of a region's economy,and it is also a window to showcase advanced sports culture.With the extensive development of national fitness activities and the pursuit of fitness and high quality,public sports venues have become an important social resource.In the environment where China's marketization conditions are increasingly mature,the number of public sports venues in Changsha has increased significantly.There are three management modes: one is the management type of the institution;the other is the enterprise management type;the third is the custody management type.In these management processes,there are widespread problems such as prominent contradictions in social and economic benefits,single financing channels,and low quality of services,inadequate management system and structure,single function of the venue.The main reasons for this are: conflicts between social and economic benefits,lack of social capital,loss of state-owned assets,insufficient financial support,high maintenance costs,and the management level of managers can not meet the actual management needs.In view of this,we have strengthened the operation and management of public sports stadiums in Changsha by adopting measures such as broadening marketing ideas,introducing professional management talents,fully developing intangible assets,and diversifying investment structures,strengthen government supervision,and achieving the most functional benefits on the basis of ensuring public services.The transformation of public sports venues,in order to promote the development of the national fitness and sports industry,to achieve the preservation and appreciation of the venue,will be the basis of its market.